Creating and managing CMS pages in PrestaShop

PrestaShop is one of the most popular open-source e-commerce solutions that allows you to manage your online store comprehensively. In addition to sales functions, the platform also allows you to create and manage CMS (Content Management System) websites, which allows you to publish informational content, regulations, privacy policies or a blog. In this article, we will discuss how to manage CMS pages in PrestaShop effectively.

What are CMS pages in PrestaShop?

CMS pages in PrestaShop are static subpages that are not directly related to the product catalog, but play a key role in informing customers about various aspects of the store’s functioning. Thanks to them, you can:

• Add an “About Us” page with your business history.
• Create store terms and conditions and return policy.
• Present FAQs to customers.
• Add a contact page.
• Implement a blog or shopping guides.

How to add a new CMS page in PrestaShop?

To add a new CMS page, follow these steps:

1. Log in to the admin panel – go to the backend of your PrestaShop store.
2. Go to the “Design” → “Pages” section – here you can manage all CMS pages.
3. Click “Add new page” – the page edit form will open.
4. Fill in the basic information:
   • Page title – The name displayed in the store.
   • Website URL – A friendly URL.
   • Page content – the visual editor allows you to add content, images and styling.
   • SEO indexing – set meta tags such as the title and description of the page.
   • Visibility -Choose whether your page will be public, private, or hidden.
5. Save and publish the page – once saved, the page will be available in the CMS directory.

Editing and managing CMS pages

How do I edit an existing page?

1. Go to “Design” → “Pages”.
2. Select the page you want to edit and click Edit.
3. Make changes to your content, SEO, or visibility settings.
4. Save your changes and preview the page.

How do I delete CMS pages?

• In the “Design” → “Pages” panel, find the page you want to delete.
• Click the trash can icon next to the page you want.
• Confirm the deletion.

SEO optimization of CMS pages in PrestaShop

To improve the visibility of CMS pages in search engines, it is worth optimizing them for SEO:

1. Unique titles and meta descriptions – each page should have a compelling title and meta description that includes keywords.
2. Friendly URLs – Avoid special characters and numbers, such as “/o-us” instead of “/index.php?id=3”.
3. Internal linking – it is worth connecting CMS pages with each other and linking to them from other subpages of the store.
4. Image optimization – add ALT descriptions to graphics.
5. Regular content updates – search engines reward fresh content, so it’s a good idea to update CMS pages from time to time.

Adding CMS pages to the menu and footer

CMS pages can be added to the main menu and footer of the store:

• In “Modules” → “Top Menu” you can add a CMS page to the main navigation.
• In “Modules” → “Link block” you can add a link to the CMS page in the footer.

Plugins and extensions for managing CMS websites

PrestaShop allows you to install additional modules that extend the functionality of the CMS. Examples of modules are:

• Blog for PrestaShop – adding a blog to your store.
• Advanced content editor – more control over the appearance of pages.
• Automatic sitemap – generating an XML map for search engines.