Meta titles are one of the most important on-page SEO elements in an online store. They help search engines understand the content of a page and influence how pages appear in search results.
This guide explains how to configure the meta title for product categories and subcategories in PrestaShop.
Table of Contents
What Is a Meta Title?
A meta title is the title assigned to a page that appears:
- In the browser tab.
- In search engine results.
- When a page is shared on various platforms.
Example:
Laptops and Accessories | My Store
Each category page should have a unique meta title that accurately describes its content.
Why Is the Meta Title Important?
Meta titles are an important SEO ranking factor because they:
- Help search engines understand page content.
- Improve click-through rates from search results.
- Make category pages easier to identify.
- Support better website structure and navigation.
Setting a Category Meta Title in PrestaShop
Step 1
Log in to your PrestaShop administration panel.
Step 2
Navigate to:
Catalog → Categories
A list of all categories and subcategories will be displayed.
Step 3
Locate the category you want to edit.
Click the Edit (pencil) icon next to the selected category.
Step 4
The category configuration page will open.
Scroll down until you reach the SEO section.
Step 5
Locate the field:
Meta Title
Enter the title you want search engines and visitors to see.
Example:
Gaming Laptops and Accessories | My Store
Additional SEO Fields
Alongside the Meta Title field, you will also find several other SEO-related options.
Meta Description
A short summary of the category that may appear in search results.
Example:
Browse our selection of gaming laptops, accessories and peripherals from leading brands.
Meta Keywords
Keywords describing the category.
Note: Modern search engines place little or no importance on meta keywords, but the field is still available in PrestaShop.
Friendly URL
Defines the category URL slug.
Example:
gaming-laptops
This creates a cleaner and more user-friendly URL.
Saving Changes
After making the desired modifications:
- Review the information.
- Click:
Save
The changes will be applied immediately.
SEO Best Practices
Keep Titles Unique
Each category should have its own unique meta title.
Include Relevant Keywords
Use keywords that accurately describe the products within the category.
Stay Within Recommended Length
A category meta title should generally be:
50–70 characters
Longer titles may be truncated in search results.
Include Your Brand Name
Adding your store name can improve recognition and trust.
Example:
Smartphones and Mobile Accessories | My Store
Example Category Meta Titles
Electronics:
Smartphones, Tablets and Accessories | My Store
Fashion:
Men's Clothing and Accessories | My Store
Hosting Services:
Web Hosting Plans for Businesses | mybox
Summary
To configure a category meta title in PrestaShop:
- Log in to the PrestaShop administration panel.
- Navigate to:
Catalog → Categories
- Edit the desired category.
- Complete the Meta Title field.
- Optionally configure the Meta Description, Meta Keywords, and Friendly URL.
- Click:
Save
A properly optimized category meta title can improve search visibility and help attract more visitors to your store.