While the product catalog is the heart of your store, CMS (Content Management System) pages provide the essential information that builds trust and authority. These static pages are where you host your “About Us” story, Terms and Conditions, Privacy Policy, and FAQs.
Table of Contents
Context
In PrestaShop, CMS pages are managed separately from your products. They allow you to create a professional informational structure without needing to write code. By organizing these pages into categories, you can manage complex legal or informational sections efficiently within the mybox panel environment.
How to add a new CMS page
Adding a page is a straightforward process within the PrestaShop administration area.
- Navigate to Design: In your back office, go to Improve > Design > Pages.
- Select Category: You can add a page to the home category or a specific sub-category (like “Legal”).
- Add Page: Click the Add new page button at the top right.
- Configure Content:
- Title: The name of the page as it appears to you.
- Meta Title & Description: Crucial for how the page appears in Google search results.
- Friendly URL: PrestaShop automatically generates this from the title (e.g.,
about-us), but you can customize it for better SEO. - Page Content: Use the built-in WYSIWYG editor to add text, format headings, and insert images or links.
- Enable: Toggle the “Displayed” switch to Yes to make it live.
SEO optimization for CMS pages
Static pages are excellent for capturing “long-tail” search traffic. To maximize their impact:
- Header Hierarchy: Use H1 for the main title and H2/H3 for subheadings. This helps search engines understand the structure of your content.
- Internal Linking: Link to your CMS pages from product descriptions (e.g., “See our Return Policy for more details”) to pass SEO authority and help customers find information.
- ALT Tags: When adding images to your CMS content, always provide descriptive “Alternative Text” for accessibility and image search optimization.
- Meta Labels: Keep your Meta Title under 60 characters and your Meta Description under 160 characters to ensure they display correctly in search results.
Adding pages to the Navigation (Menu & Footer)
Creating a CMS page does not automatically add it to your website’s navigation. You must manually link it so customers can find it.
1. Adding to the Top Menu
- Go to Modules > Module Manager.
- Find the Main Menu (or “Top Menu”) module and click Configure.
- In the “Available items” list, look for your new CMS page.
- Select it and click Add to move it to the active menu items.
2. Adding to the Footer
- Go to Design > Link List.
- Find the block you want to edit (usually “Our Company” or “Information”).
- Click Edit and check the box next to your new CMS page to include it in that footer column.
Distinction: CMS Page vs. CMS Category
- CMS Page: An individual subpage containing specific content (e.g., “Privacy Policy”).
- CMS Category: A folder used to group related pages. For example, a “Legal” category might contain your “Terms of Service,” “Privacy Policy,” and “Cookie Policy.” Categories help you organize the Link List in your footer more effectively.
Practical Implications
- Responsive Content: When adding tables or large images to the CMS editor, ensure they are set to
100%width rather than fixed pixels. This ensures the content remains readable on mobile devices. - Legal Compliance: In many jurisdictions (like the EU), links to your Privacy Policy and Terms of Service must be visible on every page. Using the Link List module in the footer is the standard way to meet this requirement.
- Draft Mode: If you are still working on a page, keep the “Displayed” toggle set to No. You can still preview the page by clicking the Preview button in the editor.
Summary
CMS pages are the “voice” of your store, providing the transparency and information your customers need to feel secure in their purchase. By mastering the Design > Pages section and correctly placing your links in the menu and footer, you create a professional and navigable storefront on your mybox-hosted platform.