{"id":9267,"date":"2026-06-01T10:50:28","date_gmt":"2026-06-01T08:50:28","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=9267"},"modified":"2026-06-01T10:50:30","modified_gmt":"2026-06-01T08:50:30","slug":"notiuni-de-baza-seo","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/","title":{"rendered":"Bazele SEO"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">A strong SEO strategy is built on optimizing every individual page of your website rather than relying on a single set of generic keywords. This approach, known as on-page SEO, allows each page to target specific search terms and improves your chances of ranking across multiple search queries in the SERPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of spreading keywords thinly across your site, on-page SEO helps you assign focused relevance to each page, improving both visibility and user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Contents\" >Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Create_a_Readable_URL\" >Create a Readable URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Write_a_Keyword-Focused_Title\" >Write a Keyword-Focused Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Add_a_Compelling_Meta_Description\" >Add a Compelling Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Optimize_Images_for_SEO\" >Optimize Images for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Structure_Content_with_H1_and_Headings\" >Structure Content with H1 and Headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Use_Internal_and_External_Links\" >Use Internal and External Links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Internal_links\" >Internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#External_links\" >External links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/seo-basics\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contents\"><\/span>Contents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a readable URL<\/li>\n\n\n\n<li>Write a keyword-focused title<\/li>\n\n\n\n<li>Add a compelling meta description<\/li>\n\n\n\n<li>Optimize images for SEO<\/li>\n\n\n\n<li>Structure content with H1 and headings<\/li>\n\n\n\n<li>Use internal and external links<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Readable_URL\"><\/span>Create a Readable URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<\/div>\n\n<div id=\"mybox-2225872056\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">URLs should be short, clear, and descriptive. A well-structured URL helps both users and search engines understand the page content instantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep URLs concise and easy to read<\/li>\n\n\n\n<li>Use real words instead of numbers or random strings<\/li>\n\n\n\n<li>Include relevant keywords naturally<\/li>\n\n\n\n<li>Avoid unnecessary parameters or repetition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\/services\/web-design<\/code><\/li>\n\n\n\n<li><code>\/blog\/seo-basics<\/code><\/li>\n\n\n\n<li><code>\/contact<\/code><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For blog posts and content pages, clarity matters more than creativity. The URL should immediately communicate what the page is about without keyword stuffing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Keyword-Focused_Title\"><\/span>Write a Keyword-Focused Title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every page should have a unique SEO title that describes its content clearly and includes a primary keyword where appropriate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important distinction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page title (SEO title):<\/strong> Used by search engines and shown in search results<\/li>\n\n\n\n<li><strong>Headline (H1):<\/strong> Visible on the page itself<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A strong title:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearly defines the topic<\/li>\n\n\n\n<li>Includes a relevant keyword near the beginning<\/li>\n\n\n\n<li>Is concise and easy to understand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSEO Basics: On-Page Optimization Guide\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_Compelling_Meta_Description\"><\/span>Add a Compelling Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The meta description is the short text displayed under your page title in search results. While it does not directly influence rankings, it significantly affects click-through rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write for users, not search engines<\/li>\n\n\n\n<li>Clearly explain what the page offers<\/li>\n\n\n\n<li>Encourage clicks with natural, engaging language<\/li>\n\n\n\n<li>Avoid keyword stuffing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as a short advertisement for your page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_Images_for_SEO\"><\/span>Optimize Images for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Images contribute to both user experience and search visibility when properly optimized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use descriptive file names (e.g., <code>seo-optimization-chart.jpg<\/code>)<\/li>\n\n\n\n<li>Add meaningful alt text that describes the image<\/li>\n\n\n\n<li>Include relevant keywords where natural<\/li>\n\n\n\n<li>Compress images to improve page speed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Optimized images help search engines understand page context and improve accessibility for users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_Content_with_H1_and_Headings\"><\/span>Structure Content with H1 and Headings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proper content structure improves readability and helps search engines interpret your page hierarchy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guidelines:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use one H1 per page (main topic)<\/li>\n\n\n\n<li>Use H2 headings for major sections<\/li>\n\n\n\n<li>Use H3 headings for sub-sections if needed<\/li>\n\n\n\n<li>Break content into logical, scannable sections<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A clear structure improves both SEO performance and user engagement by making content easier to navigate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Internal_and_External_Links\"><\/span>Use Internal and External Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Linking is an essential part of on-page SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internal_links\"><\/span>Internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Internal links connect related pages within your website. They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Help users navigate your content<\/li>\n\n\n\n<li>Distribute SEO value across pages<\/li>\n\n\n\n<li>Help search engines understand site structure<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"External_links\"><\/span>External links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">External links point to reputable sources outside your website. When used correctly, they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve content credibility<\/li>\n\n\n\n<li>Provide additional value to users<\/li>\n\n\n\n<li>Help establish topical relevance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Both types of links should be used naturally and placed where they enhance the reader\u2019s experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO is about making every page of your website clear, structured, and relevant to a specific topic. By optimizing URLs, titles, descriptions, images, headings, and links, you increase your chances of ranking higher in search engines while also improving usability for real visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-optimized website is not built around a single keyword strategy, but around many well-optimized pages working together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[42],"manual_kb_tag":[369,2237,2979,5668,5669,5670,5671,5672,5673,5674],"class_list":["post-9267","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-miscellaneous","manual_kb_tag-image-optimization","manual_kb_tag-page-optimization","manual_kb_tag-meta-description","manual_kb_tag-on-page-optimization","manual_kb_tag-on-page-seo","manual_kb_tag-url-structure","manual_kb_tag-readable-urls","manual_kb_tag-keyword-focused-title","manual_kb_tag-title-tag","manual_kb_tag-page-title"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/9267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/9267\/revisions"}],"predecessor-version":[{"id":9268,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/9267\/revisions\/9268"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=9267"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=9267"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=9267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}