{"id":8097,"date":"2026-05-10T15:15:35","date_gmt":"2026-05-10T13:15:35","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=8097"},"modified":"2026-06-15T02:55:38","modified_gmt":"2026-06-15T00:55:38","slug":"metrici-cheie-de-urmarit-in-analiza-site-ului-dvs-web","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/","title":{"rendered":"Metrici cheie de urm\u0103rit \u00een analiza site-ului dvs. web"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Website analytics help you understand how visitors use your website. They show where users come from, which pages they visit, how long they stay, and whether they complete important actions such as purchases, form submissions, or newsletter signups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics should not be reviewed only as numbers. The main purpose is to understand what the data means for the website and what may need to be improved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Why_website_analytics_matter\" >Why website analytics matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Traffic_volume\" >Traffic volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Traffic_sources\" >Traffic sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Organic_and_paid_traffic\" >Organic and paid traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Most_visited_pages\" >Most visited pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#User_engagement\" >User engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Bounce_rate\" >Bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#User_flow\" >User flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Devices_used_by_visitors\" >Devices used by visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Page_loading_speed\" >Page loading speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Conversions_and_goals\" >Conversions and goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#New_and_returning_users\" >New and returning users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#What_to_check_first\" >What to check first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Practical_implications\" >Practical implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/key-metrics-to-watch-in-your-website-analytics\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_website_analytics_matter\"><\/span>Why website analytics matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<\/div>\n\n<div id=\"mybox-3718724070\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">Website analytics help you make decisions based on user behavior rather than assumptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, analytics can show whether visitors are finding your most important pages, whether mobile users are leaving quickly, or whether paid campaigns are bringing useful traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This information is useful for blogs, company websites, online stores, landing pages, and service websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_volume\"><\/span>Traffic volume<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic volume shows how many people visit your website and how many pages they view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most common metrics are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>users<\/li>\n\n\n\n<li>sessions<\/li>\n\n\n\n<li>page views<\/li>\n\n\n\n<li>new users<\/li>\n\n\n\n<li>returning users<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A growing number of visitors can be a positive signal, but traffic alone does not show whether the website is successful. A website can have many visitors but few conversions if users do not find what they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic volume should always be reviewed together with engagement, traffic sources, and conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_sources\"><\/span>Traffic sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic sources show where visitors come from before reaching your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common traffic sources include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>organic search<\/li>\n\n\n\n<li>paid search<\/li>\n\n\n\n<li>social media<\/li>\n\n\n\n<li>direct visits<\/li>\n\n\n\n<li>referral links<\/li>\n\n\n\n<li>email campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This helps you understand which channels bring visitors to your website. For example, organic search may show that users are finding your website through Google, while referral traffic may show that other websites are linking to your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When reviewing traffic sources, look not only at the number of visitors but also at what those visitors do after entering the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_and_paid_traffic\"><\/span>Organic and paid traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organic traffic comes from unpaid search results. Paid traffic comes from advertising campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparing these two sources helps you understand how your website performs in search engines and how effective your paid campaigns are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organic traffic is often important for long-term visibility. Paid traffic can bring faster results, but it depends on campaign budget, targeting, and landing page quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_visited_pages\"><\/span>Most visited pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most visited pages show which parts of the website attract the most attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These pages may include blog articles, product pages, service pages, landing pages, or the homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Popular pages should be reviewed carefully. Check whether they are clear, up to date, easy to navigate, and connected to the next useful step for the visitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A page with high traffic but low conversions may need clearer content, better calls to action, or a simpler layout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_engagement\"><\/span>User engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Engagement metrics help you understand whether visitors interact with the website or leave quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful engagement signals may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>average time on page<\/li>\n\n\n\n<li>pages viewed per session<\/li>\n\n\n\n<li>scroll depth<\/li>\n\n\n\n<li>clicks on important elements<\/li>\n\n\n\n<li>form interactions<\/li>\n\n\n\n<li>video plays<\/li>\n\n\n\n<li>file downloads<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These metrics should be interpreted in context. A short visit is not always negative. For example, a user may quickly find a phone number, address, or answer to a simple question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_rate\"><\/span>Bounce rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bounce rate shows the percentage of visits where a user enters the website and leaves without continuing to another page or completing another tracked interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high bounce rate can indicate that users did not find what they expected. It can also happen when the page gives the answer immediately and no further action is needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because of this, bounce rate should not be reviewed alone. It should be compared with the page purpose, traffic source, device type, and conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_flow\"><\/span>User flow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">User flow shows how visitors move through the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helps you understand which pages users visit first, where they go next, and where they leave. This is useful for identifying navigation problems or pages that interrupt the user journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if many users leave before reaching a contact form or checkout page, the website may need clearer navigation, better internal links, or a more direct path to the desired action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Devices_used_by_visitors\"><\/span>Devices used by visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Device data shows whether visitors use desktop computers, mobile phones, or tablets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is important because the same website can behave differently across devices. A page that works well on desktop may be harder to use on a smaller screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When reviewing device data, check whether mobile users have a higher exit rate, lower conversion rate, or shorter engagement time. These can be signs that the mobile version needs improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_loading_speed\"><\/span>Page loading speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Page loading speed affects how users experience the website. Slow pages can cause visitors to leave before the content loads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speed should be reviewed especially for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mobile users<\/li>\n\n\n\n<li>landing pages<\/li>\n\n\n\n<li>product pages<\/li>\n\n\n\n<li>checkout pages<\/li>\n\n\n\n<li>pages with many images or scripts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Common improvements include optimizing images, reducing unnecessary scripts, using caching, and reviewing third-party tools that load on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversions_and_goals\"><\/span>Conversions and goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversions are the actions you want visitors to complete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>submitting a contact form<\/li>\n\n\n\n<li>buying a product<\/li>\n\n\n\n<li>creating an account<\/li>\n\n\n\n<li>signing up for a newsletter<\/li>\n\n\n\n<li>booking a service<\/li>\n\n\n\n<li>downloading a file<\/li>\n\n\n\n<li>clicking a phone number or email address<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion tracking is one of the most important parts of analytics. It shows whether the website is helping users complete useful actions, not just whether people are visiting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before reviewing conversions, make sure the goals are configured correctly. Incorrect tracking can make the data misleading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_and_returning_users\"><\/span>New and returning users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">New users are visitors who appear to be visiting the website for the first time. Returning users are visitors who have been recorded before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A healthy balance depends on the type of website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A blog or knowledge base may benefit from many new visitors through search. A customer portal, online store, or community may depend more on returning users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Returning users can show loyalty or repeated interest, but the metric should be reviewed together with conversions and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_check_first\"><\/span>What to check first<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When reviewing analytics, start with the purpose of the website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a company website, focus on contact forms, service pages, and lead sources. For an online store, focus on product pages, cart behavior, checkout completion, and revenue. For a blog, focus on organic traffic, popular articles, engagement, and returning users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After that, review the main questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do visitors come from?<\/li>\n\n\n\n<li>Which pages do they visit most?<\/li>\n\n\n\n<li>Which pages make users leave?<\/li>\n\n\n\n<li>Which devices do they use?<\/li>\n\n\n\n<li>Are important actions being completed?<\/li>\n\n\n\n<li>Are there technical issues affecting the experience?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_implications\"><\/span>Practical implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics data should guide small, specific improvements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If mobile users leave quickly, review the mobile layout and speed. If a popular page has low conversions, improve the content and next step. If paid traffic does not convert, review the campaign targeting and landing page. If organic traffic grows but leads do not increase, check whether the content matches business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also important to compare data over time. A single day or week may not show a reliable pattern, especially for smaller websites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website analytics help you understand how visitors reach and use your website. The most important metrics are not always the largest numbers, but the ones connected to the website\u2019s purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traffic, sources, engagement, devices, speed, and conversions should be reviewed together. This gives a clearer picture of what works, what creates friction, and what can be improved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[28],"manual_kb_tag":[8466,8467,8468,8469,8470,8471,644,645,647,651,652,653,5752,8465],"class_list":["post-8097","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-others","manual_kb_tag-referral-traffic","manual_kb_tag-social-media-traffic","manual_kb_tag-email-campaigns","manual_kb_tag-organic-search","manual_kb_tag-paid-search","manual_kb_tag-most-visited-pages","manual_kb_tag-website-analytics","manual_kb_tag-web-analytics","manual_kb_tag-page-views","manual_kb_tag-organic-traffic","manual_kb_tag-paid-traffic","manual_kb_tag-traffic-sources","manual_kb_tag-social-media","manual_kb_tag-traffic-volume"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/8097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/8097\/revisions"}],"predecessor-version":[{"id":8098,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/8097\/revisions\/8098"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=8097"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=8097"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=8097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}