{"id":7946,"date":"2026-05-03T02:39:39","date_gmt":"2026-05-03T00:39:39","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=7946"},"modified":"2026-06-08T09:20:49","modified_gmt":"2026-06-08T07:20:49","slug":"editarea-si-personalizarea-sabloanelor-de-e-mail-in-prestashop","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/","title":{"rendered":"Editarea \u0219i personalizarea \u0219abloanelor de e-mail \u00een PrestaShop"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Transactional emails\u2014such as order confirmations, shipping updates, and password resets\u2014are vital touchpoints in the customer journey. Personalizing these templates in PrestaShop allows you to maintain a professional brand image and provide clear, automated communication to your audience.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#Context\" >Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#How_to_Edit_Templates\" >How to Edit Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#Distinction_Content_vs_Layout\" >Distinction: Content vs. Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#Best_Practices_for_Effective_Emails\" >Best Practices for Effective Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#Practical_Implications\" >Practical Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/editing-and-personalizing-email-templates-in-prestashop\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Context\"><\/span>Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop uses a dual-template system for every automated message. For every email sent, there is an <strong>HTML version<\/strong> (for visual formatting and branding) and a <strong>TXT version<\/strong> (for plain-text compatibility). These files are stored on your server and can be modified through the dashboard, manual file editing, or specialized modules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Edit_Templates\"><\/span>How to Edit Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Using the PrestaShop Administration Panel<\/h4>\n\n\n\n<\/div>\n\n<div id=\"mybox-2055908811\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">This is the most straightforward method for changing the text and wording of your messages without touching code.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Log in to your PrestaShop back office.<\/li>\n\n\n\n<li>Navigate to <strong>Improve &gt; Design &gt; Email Themes<\/strong> (or <strong>Advanced Parameters &gt; Email<\/strong> in older versions).<\/li>\n\n\n\n<li>Select the email theme you are currently using and choose the language you wish to edit.<\/li>\n\n\n\n<li>Find the specific template and use the built-in editor to modify the content.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">2. Manual File Editing (Advanced)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For deep customization of the layout, colors, and structure, you can edit the source files directly via FTP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location:<\/strong> <code>\/mails\/{language_code}\/<\/code> (e.g., <code>\/mails\/en\/<\/code>)<\/li>\n\n\n\n<li><strong>Tools:<\/strong> Use a code editor like Visual Studio Code or Notepad++.<\/li>\n\n\n\n<li><strong>Variables:<\/strong> PrestaShop uses placeholders in curly brackets to pull dynamic data. Common examples include:\n<ul class=\"wp-block-list\">\n<li><code>{shop_name}<\/code> \u2013 Your store&#8217;s name.<\/li>\n\n\n\n<li><code>{firstname}<\/code> \u2013 The customer&#8217;s first name.<\/li>\n\n\n\n<li><code>{order_name}<\/code> \u2013 The unique order reference.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Using Dedicated Modules<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If you prefer a visual &#8220;drag-and-drop&#8221; experience, several modules simplify the process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mail Templates Manager:<\/strong> Offers a visual builder for layout changes.<\/li>\n\n\n\n<li><strong>Email Template Builders:<\/strong> Provide pre-designed, responsive themes that work across all mobile devices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Distinction_Content_vs_Layout\"><\/span>Distinction: Content vs. Layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Editing:<\/strong> Changing the words or instructions within the email. This can usually be done via the admin panel.<\/li>\n\n\n\n<li><strong>Layout Editing:<\/strong> Changing the &#8220;frame&#8221; of the email, such as the header, footer, background colors, or logo placement. This typically requires editing the HTML\/CSS files or using a module.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Effective_Emails\"><\/span>Best Practices for Effective Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Consistency:<\/strong> Always include your logo and use your brand\u2019s primary colors to build trust.<\/li>\n\n\n\n<li><strong>Clear Call to Action (CTA):<\/strong> Use buttons for important actions, such as &#8220;Track My Package&#8221; or &#8220;View My Account.&#8221;<\/li>\n\n\n\n<li><strong>Mobile Optimization:<\/strong> Most customers read emails on their phones. Keep your layouts simple and avoid extra-wide images.<\/li>\n\n\n\n<li><strong>Test Before Launching:<\/strong> Always send a test email to different providers (Gmail, Outlook) to ensure the formatting remains intact.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Implications\"><\/span>Practical Implications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Backups:<\/strong> Before manually editing files in the <code>\/mails\/<\/code> directory, create a backup copy of the folder. A small syntax error in an HTML template can cause emails to stop sending entirely.<\/li>\n\n\n\n<li><strong>Updates:<\/strong> When you update PrestaShop or your theme, customized email templates can sometimes be overwritten. It is a best practice to keep a local record of your custom HTML\/TXT content.<\/li>\n\n\n\n<li><strong>Language Synchronization:<\/strong> If your store is multilingual, remember that you must edit the templates for <em>each<\/em> language folder separately.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Personalizing PrestaShop email templates bridges the gap between a generic transaction and a branded customer experience. Whether you choose the simplicity of the admin panel or the flexibility of manual HTML editing, consistent communication is a key pillar of store reliability.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[58],"manual_kb_tag":[],"class_list":["post-7946","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-web-applications-cms"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7946\/revisions"}],"predecessor-version":[{"id":7947,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7946\/revisions\/7947"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=7946"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=7946"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=7946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}