{"id":7627,"date":"2026-04-14T13:58:14","date_gmt":"2026-04-14T11:58:14","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=7627"},"modified":"2026-04-14T13:58:16","modified_gmt":"2026-04-14T11:58:16","slug":"ghid-de-instalare-si-configurare-mailchimp-pentru-prestashop","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/","title":{"rendered":"Mailchimp pentru PrestaShop: Ghid de instalare \u0219i configurare"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\"><strong>Mailchimp<\/strong> este cea mai important\u0103 platform\u0103 de automatizare a marketingului din lume, iar integrarea sa cu PrestaShop este un element indispensabil pentru orice magazin <strong>mybox<\/strong> \u00een 2026. Aceast\u0103 conexiune dep\u0103\u0219e\u0219te simplele buletine informative; ea sincronizeaz\u0103 \u00eentregul dvs. ecosistem de comer\u021b electronic \u2014 clien\u021bi, produse \u0219i istoricul achizi\u021biilor \u2014 pentru a declan\u0219a o automatizare extrem de personalizat\u0103.<\/p>\n\n\n\n<p class=\"\u201cwp-block-paragraph\u201d\">Utiliz\u00e2nd modulul <strong>Mailchimp pentru PrestaShop<\/strong>, pute\u021bi trece de la e-mailurile de tip \"batch and blast\" la un marketing bazat pe date, care cre\u0219te semnificativ valoarea pe durata de via\u021b\u0103 a clientului (CLV).<\/p>\n\n\n\n<div id=\"\u201cez-toc-container\u201d\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#What_Mailchimp_Integration_Gives_You\">Ce v\u0103 ofer\u0103 integrarea cu Mailchimp<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Requirements_and_Preparation\">Cerin\u021be \u0219i preg\u0103tire<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Installing_the_Module_in_PrestaShop\">Instalarea modulului \u00een PrestaShop<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#First_Connection_and_Basic_Settings\">Prima conectare \u0219i set\u0103ri de baz\u0103<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Field_Mapping_and_Contact_Synchronization\">Corelarea c\u00e2mpurilor \u0219i sincronizarea contactelor<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Automations_That_Drive_Revenue\">Automatiz\u0103ri care genereaz\u0103 venituri<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#CRON_Webhooks_and_Performance_on_mybox\">CRON, Webhooks \u0219i performan\u021ba pe mybox<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Common_Problems_and_Quick_Solutions\">Probleme frecvente \u0219i solu\u021bii rapide<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/mailchimp-for-prestashop-installation-and-configuration-guide\/#Summary\">Rezumat<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_v\u0103_ofer\u0103_integrarea_cu_Mailchimp\"><\/span>Ce v\u0103 ofer\u0103 integrarea cu Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sincronizarea datelor de comer\u021b electronic:<\/strong> Transmite automat detaliile produselor, comenzile \u0219i datele privind co\u0219urile abandonate c\u0103tre Mailchimp.<\/li>\n\n\n\n<li><strong>Segmentare avansat\u0103:<\/strong> Crea\u021bi liste de \"Clien\u021bi cu cheltuieli mari\", \u201cClien\u021bi inactivi\u201d sau \u201cCump\u0103r\u0103tori pentru prima dat\u0103\u201d pe baza datelor reale de v\u00e2nz\u0103ri din PrestaShop.<\/li>\n\n\n\n<li><strong>Recomand\u0103ri de produse:<\/strong> Trage\u021bi \u0219i plasa\u021bi produsele reale din magazinul dvs. \u00een \u0219abloanele de e-mail, cu pre\u021buri \u0219i imagini \u00een timp real.<\/li>\n\n\n\n<li><strong>Urm\u0103rirea veniturilor:<\/strong> Vede\u021bi exact c\u00e2t de mul\u021bi bani genereaz\u0103 fiecare campanie de e-mail direct \u00een tabloul de bord Mailchimp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"\u201cwp-block-heading\u201d\"><span class=\"ez-toc-section\" id=\"Requirements_and_Preparation\"><\/span>Cerin\u021be \u0219i preg\u0103tire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<\/div>\n\n<div id=\"mybox-90523786\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">\u00cenainte de a \u00eencepe configurarea pe <strong>mybox<\/strong>, preg\u0103ti\u021bi urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cont Mailchimp:<\/strong> Un cont activ cu cel pu\u021bin o \u201cAudien\u021b\u0103\u201d (list\u0103) creat\u0103.<\/li>\n\n\n\n<li><strong>Date de autentificare API:<\/strong> Ve\u021bi avea nevoie de o cheie API (pe care o g\u0103si\u021bi \u00een Mailchimp la <strong>Cont &gt; Extras &gt; Chei API<\/strong>).<\/li>\n\n\n\n<li><strong>Versiunea PHP:<\/strong> Asigura\u021bi-v\u0103 c\u0103 serverul dvs. <strong>mybox<\/strong> ruleaz\u0103 <strong>PHP 8.1 sau o versiune superioar\u0103<\/strong> pentru o vitez\u0103 optim\u0103 de sincronizare.<\/li>\n\n\n\n<li><strong>Moneda magazinului:<\/strong> Asigura\u021bi-v\u0103 c\u0103 moneda implicit\u0103 din PrestaShop corespunde cu moneda contului dvs. Mailchimp pentru a evita discrepan\u021bele \u00een raportare.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_the_Module_in_PrestaShop\"><\/span>Instalarea modulului \u00een PrestaShop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>C\u0103utare:<\/strong> \u00cen panoul de administrare PrestaShop, accesa\u021bi <strong>Module &gt; Manager module<\/strong> \u0219i c\u0103uta\u021bi \u201cMailchimp\u201d.<\/li>\n\n\n\n<li><strong>Instalare:<\/strong> Face\u021bi clic pe <strong>Instalare<\/strong>. Dac\u0103 a\u021bi desc\u0103rcat manual fi\u0219ierul ZIP de pe PrestaShop Addons Marketplace, utiliza\u021bi butonul <strong>\u00cenc\u0103rca\u021bi un modul<\/strong>.<\/li>\n\n\n\n<li><strong>Configurare:<\/strong> Face\u021bi clic pe butonul <strong>Configurare<\/strong> pentru a porni asistentul de configurare.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Connection_and_Basic_Settings\"><\/span>Prima conectare \u0219i set\u0103ri de baz\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Asistentul de configurare v\u0103 va ghida prin procesul de autentificare <strong>OAuth<\/strong> sau introducerea <strong>cheii API<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conectare:<\/strong> Autentifica\u021bi-v\u0103 \u00een contul Mailchimp c\u00e2nd vi se solicit\u0103 acest lucru.<\/li>\n\n\n\n<li><strong>Selectare audien\u021b\u0103:<\/strong> Alege\u021bi lista specific\u0103 din Mailchimp \u00een care vor fi sincroniza\u021bi clien\u021bii dvs. PrestaShop.<\/li>\n\n\n\n<li><strong>Set\u0103ri de opt-in:<\/strong> \u00cen 2026, <strong>opt-in dublu<\/strong> este foarte recomandat pentru a asigura o livrabilitate ridicat\u0103 \u0219i conformitatea cu GDPR.<\/li>\n\n\n\n<li><strong>Interval de sincronizare:<\/strong> Alege\u021bi dac\u0103 dori\u021bi s\u0103 sincroniza\u021bi \u00eentreaga baz\u0103 de date istoric\u0103 a clien\u021bilor sau doar clien\u021bii noi de acum \u00eenainte.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Field_Mapping_and_Contact_Synchronization\"><\/span>Corelarea c\u00e2mpurilor \u0219i sincronizarea contactelor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru a personaliza e-mailurile, trebuie s\u0103 mapa\u021bi datele din PrestaShop la \u201cMerge Tags\u201d din Mailchimp:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e2mpuri standard:<\/strong> Prenume, Nume \u0219i E-mail.<\/li>\n\n\n\n<li><strong>C\u00e2mpuri de comer\u021b electronic:<\/strong> Suma total\u0103 cheltuit\u0103, num\u0103rul de comenzi \u0219i data ultimei achizi\u021bii.<\/li>\n\n\n\n<li><strong>Limba\/ISO:<\/strong> Esen\u021bial pentru magazinele <strong>mybox<\/strong> care func\u021bioneaz\u0103 \u00een mai multe limbi; acest lucru v\u0103 permite s\u0103 trimite\u021bi automat versiunea \u00een englez\u0103 c\u0103tre vorbitorii de englez\u0103 \u0219i versiunea \u00een rom\u00e2n\u0103 c\u0103tre vorbitorii de rom\u00e2n\u0103.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automations_That_Drive_Revenue\"><\/span>Automatiz\u0103ri care genereaz\u0103 venituri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce sincronizarea este activ\u0103, pute\u021bi activa aceste 2026 de automatiz\u0103ri cu rat\u0103 de conversie ridicat\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recuperarea co\u0219ului abandonat:<\/strong> Trimite\u021bi un mesaj de reamintire la 2 ore dup\u0103 ce un utilizator p\u0103r\u0103se\u0219te site-ul dvs. cu articole \u00een co\u0219. (Acesta este generatorul de venituri #1 pentru magazinele PrestaShop).<\/li>\n\n\n\n<li><strong>Seria de bun venit:<\/strong> Trimite\u021bi automat prin e-mail un cod de reducere unui utilizator \u00een momentul \u00een care acesta se aboneaz\u0103 la newsletter-ul dvs.<\/li>\n\n\n\n<li><strong>Notific\u0103ri privind comenzile:<\/strong> \u00cenlocui\u021bi e-mailurile standard (\u0219i adesea plictisitoare) ale PrestaShop cu modele Mailchimp frumoase, personalizate cu marca dvs.<\/li>\n\n\n\n<li><strong>Retargeting de produse:<\/strong> Trimite\u021bi e-mailuri clien\u021bilor care au vizualizat o anumit\u0103 categorie, dar nu au cump\u0103rat nimic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRON_Webhooks_and_Performance_on_mybox\"><\/span>CRON, Webhooks \u0219i performan\u021ba pe mybox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ca integrarea s\u0103 func\u021bioneze \u00een timp real f\u0103r\u0103 a \u00eencetini site-ul:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Webhooks:<\/strong> Modulul utilizeaz\u0103 webhooks pentru a informa Mailchimp imediat ce un co\u0219 de cump\u0103r\u0103turi este abandonat. Asigura\u021bi-v\u0103 c\u0103 firewall-ul <strong>mybox<\/strong> nu blocheaz\u0103 cererile primite din intervalul de adrese IP al Mailchimp.<\/li>\n\n\n\n<li><strong>Sarcini CRON:<\/strong> Configura\u021bi o sarcin\u0103 \u00een panoul de g\u0103zduire <strong>mybox<\/strong> care s\u0103 se execute la fiecare 15 minute. Acest lucru asigur\u0103 c\u0103 actualiz\u0103rile masive de produse sau loturile de comenzi sunt procesate \u00een fundal.<\/li>\n\n\n\n<li><strong>Gestionarea cozii:<\/strong> Dac\u0103 ave\u021bi un magazin mare (peste 10.000 de clien\u021bi), activa\u021bi op\u021biunea \u201cSincronizare \u00een lot\u201d pentru a preveni expirarea timpului de a\u0219teptare al serverului.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Problems_and_Quick_Solutions\"><\/span>Probleme frecvente \u0219i solu\u021bii rapide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cContactele nu se sincronizeaz\u0103\u201d:<\/strong> Verifica\u021bi dac\u0103 clientul \u0219i-a dat \u201cacordul\u201d pentru comunic\u0103ri de marketing. Mailchimp nu va importa clien\u021bii care nu au bifat caseta pentru newsletter.<\/li>\n\n\n\n<li><strong>\u201cImagini lips\u0103 \u00een e-mailuri\u201d:<\/strong> Asigura\u021bi-v\u0103 c\u0103 imaginile produselor dvs. au adrese URL absolute (de exemplu, <code>https:\/\/domain.com\/img.jpg<\/code>) \u0219i c\u0103 protec\u021bia \u00eempotriva hotlinking-ului este dezactivat\u0103 pe <strong>mybox<\/strong>.<\/li>\n\n\n\n<li><strong>\u201cVeniturile afi\u0219eaz\u0103 $0\u201d:<\/strong> Acest lucru se \u00eent\u00e2mpl\u0103 de obicei dac\u0103 simbolul monedei din PrestaShop difer\u0103 de codul monedei din Mailchimp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Rezumat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrarea Mailchimp pentru PrestaShop reprezint\u0103 puntea de leg\u0103tur\u0103 \u00eentre stocul dvs. \u0219i publicul dvs. Prin automatizarea comunic\u0103rii pe baza comportamentului de cump\u0103rare \u00een timp real de pe <strong>mybox<\/strong>, transforma\u021bi magazinul dvs. \u00eentr-o ma\u0219in\u0103 de v\u00e2nz\u0103ri proactiv\u0103.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[25,58],"manual_kb_tag":[242,445,7594,7613,8105,8783,9728,9729,9730,9731],"class_list":["post-7627","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-hosting","manualknowledgebasecat-web-applications-cms","manual_kb_tag-mybox","manual_kb_tag-prestashop","manual_kb_tag-marketing-automation","manual_kb_tag-mailchimp","manual_kb_tag-product-recommendations","manual_kb_tag-customer-lifetime-value","manual_kb_tag-ecommerce-data-sync","manual_kb_tag-advanced-segmentation","manual_kb_tag-revenue-tracking","manual_kb_tag-abandoned-cart-recovery"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7627\/revisions"}],"predecessor-version":[{"id":7628,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/7627\/revisions\/7628"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=7627"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=7627"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=7627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}