{"id":13649,"date":"2026-10-01T11:19:50","date_gmt":"2026-10-01T09:19:50","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=13649"},"modified":"2026-10-01T11:19:58","modified_gmt":"2026-10-01T09:19:58","slug":"cum-sa-analizezi-ce-spune-ia-despre-site-ul-tau-si-magazinul-tau-online","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/","title":{"rendered":"Cum s\u0103 analizezi ce spune IA despre site-ul t\u0103u web \u0219i magazinul t\u0103u online"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Visibility in AI models isn&#8217;t just about your website existing and having good content. It\u2019s just as important whether the models mention it at all, how they describe it, whether they provide accurate information, and what sources they cite instead of your domain. That\u2019s why analyzing what AI says about your website or store should become a regular part of your visibility efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_1%E2%80%94Start_with_a_list_of_real_customer_questions\" >Step 1\u2014Start with a list of real customer questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_2_%E2%80%93_Test_Several_Models_Not_Just_One\" >Step 2 \u2013 Test Several Models, Not Just One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_3%E2%80%94Always_Record_Responses_in_an_Organized_Manner\" >Step 3\u2014Always Record Responses in an Organized Manner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_4_%E2%80%93_Check_Not_Only_for_Presence_but_Also_for_How_the_Brand_Is_Described\" >Step 4 \u2013 Check Not Only for Presence, but Also for How the Brand Is Described<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_5%E2%80%94Keep_track_of_which_sources_the_AI_cites_instead_of_your_website\" >Step 5\u2014Keep track of which sources the AI cites instead of your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_6_%E2%80%93_Compare_Yourself_to_the_Competition_Not_Just_to_Yourself\" >Step 6 \u2013 Compare Yourself to the Competition, Not Just to Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_7_%E2%80%93_Measure_a_Few_Simple_Metrics\" >Step 7 \u2013 Measure a Few Simple Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_8_%E2%80%93_Analyze_traffic_from_AI_tools_in_your_analytics\" >Step 8 \u2013 Analyze traffic from AI tools in your analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_9_%E2%80%93_Look_for_errors_on_the_website_that_can_be_corrected\" >Step 9 \u2013 Look for errors on the website that can be corrected<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#Step_10_%E2%80%93_Repeat_the_tests_regularly_not_just_once\" >Step 10 \u2013 Repeat the tests regularly, not just once<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-analyze-what-ai-says-about-your-website-and-online-store\/#A_Simple_AI_Analysis_Template_for_Your_Website_and_Online_Store\" >A Simple AI Analysis Template for Your Website and Online Store<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1%E2%80%94Start_with_a_list_of_real_customer_questions\"><\/span>Step 1\u2014Start with a list of real customer questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first step isn\u2019t to open ChatGPT, but to prepare a list of questions your customers actually ask. It\u2019s a good practice to divide them into three groups. The first group consists of brand-related questions\u2014those directly tied to the name of your company or store. The second group includes category-related questions\u2014those about the services, products, or types of solutions you offer. The third group consists of problem-based questions that start with the customer\u2019s need rather than a product or brand name.<\/p>\n\n\n\n<\/div>\n\n<div id=\"mybox-2839139686\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">With this breakdown, you\u2019ll be able to see whether the AI recognizes your brand, associates you with a specific category, and can recommend your website even when a user doesn\u2019t know your name yet. This is very important because it\u2019s precisely in this third group of questions that the real battle for new traffic and new customers most often takes place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Test_Several_Models_Not_Just_One\"><\/span>Step 2 \u2013 Test Several Models, Not Just One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t analyze visibility using just one tool. ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude describe brands differently, use different sources, and respond differently to similar questions. This means your brand may be highly visible in one model but nearly invisible in another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s best to start with the 3\u20134 most important places where users actually look for information. For many companies and stores, these will be ChatGPT, Google AI Overviews, and Perplexity. If you operate on a broader scale or want a more complete picture, you can also include Gemini and other tools. This ensures your analysis isn\u2019t based on a single instance but on a realistic view of the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3%E2%80%94Always_Record_Responses_in_an_Organized_Manner\"><\/span>Step 3\u2014Always Record Responses in an Organized Manner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest mistake is looking at AI responses without documenting the results. After just a few days, you won\u2019t remember exactly what the model said, which sources it cited, or who it compared you to. That\u2019s why it\u2019s a good idea to keep a simple table or spreadsheet from the very beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this table, record the test date, the model\u2019s name, the question, whether the brand was mentioned, where in the response it appeared, how it was described, what other brands were shown alongside it, and whether the model provided sources. This way, after a few weeks, you\u2019ll be able to see trends rather than just a single impression from one test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_Check_Not_Only_for_Presence_but_Also_for_How_the_Brand_Is_Described\"><\/span>Step 4 \u2013 Check Not Only for Presence, but Also for How the Brand Is Described<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The mere presence of a brand in the AI\u2019s response isn\u2019t enough. How the model represents you is very important. It may correctly identify the company name but incorrectly describe the offering. It may recommend a store but assign it the wrong product categories. It may also use outdated information that hasn\u2019t been on the website for a long time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When analyzing the response, pay attention to three things. First\u2014is the description accurate? Second\u2014does the AI highlight your brand\u2019s key strengths and unique selling points? Third, check whether the response contains any inaccuracies that could undermine customer trust. Sometimes, a single piece of incorrect information about prices, returns, or the type of offer can be more damaging than simply omitting the information altogether.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5%E2%80%94Keep_track_of_which_sources_the_AI_cites_instead_of_your_website\"><\/span>Step 5\u2014Keep track of which sources the AI cites instead of your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A very valuable part of the analysis begins when you look not only at your own presence but also at the sources the models choose instead of your website. If the AI answers questions about your industry but cites price comparison sites, industry blogs, forums, marketplaces, or competitors\u2019 websites, it means that\u2019s where the context for that category is being established.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This observation yields very practical insights. You may notice that models are more likely to cite a buying guide than a product page, a reviews page than an official product listing, or an extensive FAQ section instead of a store category. This is a signal of what types of content you should develop on your website or where, outside of it, you should strengthen your brand\u2019s presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_%E2%80%93_Compare_Yourself_to_the_Competition_Not_Just_to_Yourself\"><\/span>Step 6 \u2013 Compare Yourself to the Competition, Not Just to Yourself<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Visibility in AI is always relative. Even if your brand appears in the responses, you may still be at a disadvantage if your competitors are mentioned more frequently, higher up in the results, and in a more compelling way. That\u2019s why it\u2019s worth including 3\u20135 of your most important competitors in your analysis right away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For each question, note whether the answer includes their names, in what order they appear, and what characteristics are highlighted about them. This will help you see which model attributes are associated with the competition and exactly where you\u2019re falling short. Sometimes the problem isn\u2019t a lack of visibility, but rather that a competitor has secured a stronger mental position for a specific type of question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_%E2%80%93_Measure_a_Few_Simple_Metrics\"><\/span>Step 7 \u2013 Measure a Few Simple Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the analysis to be meaningful, it\u2019s worth basing it on a few simple numbers. The most important metric is brand presence\u2014that is, the percentage of questions where your company appears in the answer. The second is your share of responses relative to competitors\u2014that is, how often you\u2019re mentioned compared to other brands. The third is citations\u2014that is, how often the AI provides a link to your domain or uses your website as a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth tracking the quality of the description. You can mark answers as correct, partially correct, or incorrect. This is a very practical metric because it allows you to distinguish between a situation where the brand is visible but described imprecisely and one where it is actually well understood by the AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_%E2%80%93_Analyze_traffic_from_AI_tools_in_your_analytics\"><\/span>Step 8 \u2013 Analyze traffic from AI tools in your analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to manually testing responses, it\u2019s worth checking your analytics to see if users are coming to your site from AI tools. In practice, you may see referral sources pointing to domains such as chatgpt.com, perplexity.ai, gemini.google.com, or copilot.microsoft.com. This doesn\u2019t provide a complete picture, but it helps you determine whether visibility in AI is starting to translate into actual visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an online store, it\u2019s worth going a step further and examining not only the sessions themselves but also engagement and conversions. If traffic from AI is becoming more frequent but isn\u2019t leading to sales, it may mean that the models are citing the wrong pages or answering questions too generally. In this situation, you need to refine your content to better support the purchasing decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_%E2%80%93_Look_for_errors_on_the_website_that_can_be_corrected\"><\/span>Step 9 \u2013 Look for errors on the website that can be corrected<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI analysis only makes sense if it leads to specific changes. If the model describes your offerings incorrectly, check whether your homepage and services page include a clear, simple description of your business. If AI doesn\u2019t recommend your store in response to purchase-related queries, check whether your category pages, FAQs, and guides are sufficiently detailed. If the source of the citation is a competitor, compare the structure of their content to yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Very often, visibility issues with AI stem not from a lack of indexing, but from a lack of a clear message. Models better understand brands that clearly explain who they are, who they serve, what they offer, and what sets them apart. Analyzing AI responses helps you identify areas where this message is too weak or vague.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_%E2%80%93_Repeat_the_tests_regularly_not_just_once\"><\/span>Step 10 \u2013 Repeat the tests regularly, not just once<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What the AI says about your site today may look different in a month. Models, citation sources, and response logic are constantly changing, so a one-time audit quickly becomes outdated. It\u2019s best to run shorter tests regularly\u2014for example, once a week or once a month\u2014always using the same set of questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This way, you\u2019ll see trends rather than just isolated incidents. You might notice that after expanding your FAQs, your brand appears more frequently in the answers; that after updating your product descriptions, the AI better understands your offerings; or that your competitors have started to dominate a new set of questions. This regularity provides a real advantage because it allows you to react before a drop in visibility impacts your business results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Simple_AI_Analysis_Template_for_Your_Website_and_Online_Store\"><\/span>A Simple AI Analysis Template for Your Website and Online Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a simple layout that you can use in a spreadsheet or monitoring tool:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Question\nAI Model\nTest Date\nWas the brand mentioned? \u2014 Yes or No\nPosition in the response \u2014 beginning, middle, end\nHow was the brand described?\nWas the description accurate? \u2014 Yes, partially, no\nWas a link to your website included? \u2014 Yes or No\nWhat sources were cited?\nWhich competing brands appeared in the response?\nConclusions and Areas for Improvement<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This simple template is enough to move from randomly checking AI responses to a real, structured analysis. Even without paid tools, it allows you to quickly see whether the models understand your brand and whether your website is a valuable source of knowledge for them.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[125,10605],"manual_kb_tag":[11013,11014,11015,11016,11103,11002,11004,11005,11006,11007,11008,11009,11010,11011,11012],"class_list":["post-13649","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-websites","manualknowledgebasecat-web-hosting","manual_kb_tag-perplexity-monitoring","manual_kb_tag-gemini-monitoring","manual_kb_tag-llm-visibility","manual_kb_tag-ai-citation-analysis","manual_kb_tag-brand-monitoring-using-ai","manual_kb_tag-ai-share-of-voice","manual_kb_tag-ai-driven-traffic","manual_kb_tag-ai-monitoring","manual_kb_tag-analysis-of-a-stores-visibility-in-ai","manual_kb_tag-visibility-analysis-in-ai","manual_kb_tag-geo-monitoring","manual_kb_tag-what-ai-says-about-the-brand","manual_kb_tag-llm-tracking","manual_kb_tag-chatgpt-brand-visibility","manual_kb_tag-ai-visibility"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13649\/revisions"}],"predecessor-version":[{"id":13755,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13649\/revisions\/13755"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=13649"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=13649"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=13649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}