{"id":13647,"date":"2026-10-01T11:21:03","date_gmt":"2026-10-01T09:21:03","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=13647"},"modified":"2026-10-01T11:21:10","modified_gmt":"2026-10-01T09:21:10","slug":"cum-sa-proiectezi-structura-unui-nou-site-web-tinand-cont-de-seo-inca-de-la-inceput","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/","title":{"rendered":"Cum s\u0103 proiectezi structura unui nou site web \u021bin\u00e2nd cont de SEO \u00eenc\u0103 de la \u00eenceput"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">A new website should be designed not only with the user and traditional SEO in mind, but also with language models and generative search. In practice, this means that the site must clearly explain what the company does, what problems it solves, and where customers can find the most important answers to their questions. The better organized the site\u2019s architecture is, the easier it is for AI to understand your offering and use it in its responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_1_%E2%80%93_Start_with_a_map_of_questions_not_the_menu_layout\" >Step 1 \u2013 Start with a map of questions, not the menu layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_2_%E2%80%93_Build_a_Simple_Flat_Website_Architecture\" >Step 2 \u2013 Build a Simple, Flat Website Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_3_%E2%80%93_Make_sure_your_homepage_clearly_explains_what_you_do\" >Step 3 \u2013 Make sure your homepage clearly explains what you do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_4_%E2%80%93_Design_Each_Important_Subpage_as_a_Separate_Answer\" >Step 4 \u2013 Design Each Important Subpage as a Separate Answer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_5_%E2%80%93_Structure_Sections_Using_a_Question-and-Answer_Format\" >Step 5 \u2013 Structure Sections Using a Question-and-Answer Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_6_%E2%80%93_Plan_thematic_clusters_as_early_as_the_architecture_phase\" >Step 6 \u2013 Plan thematic clusters as early as the architecture phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_7_%E2%80%93_Include_pages_that_build_trust_and_provide_brand_context\" >Step 7 \u2013 Include pages that build trust and provide brand context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_8_%E2%80%93_Plan_Space_for_FAQs_and_Support_Content\" >Step 8 \u2013 Plan Space for FAQs and Support Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_9_%E2%80%93_Standardize_language_and_terminology_across_the_entire_website\" >Step 9 \u2013 Standardize language and terminology across the entire website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Step_10_%E2%80%93_Lay_the_Technical_Foundation_from_Day_One\" >Step 10 \u2013 Lay the Technical Foundation from Day One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/how-to-design-the-structure-of-a-new-website-with-seo-in-mind-from-the-start\/#Example_layout_of_a_new_AI-optimized_website\" >Example layout of a new AI-optimized website<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Start_with_a_map_of_questions_not_the_menu_layout\"><\/span>Step 1 \u2013 Start with a map of questions, not the menu layout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When designing a website for AI, it\u2019s best to start by listing the questions customers actually ask. These questions should determine the website\u2019s structure. Most often, these will be questions about the offering, prices, how it works, differences between solutions, turnaround time, implementation, delivery, returns, or how a product or service fits a specific situation.<\/p>\n\n\n\n<\/div>\n\n<div id=\"mybox-3833272472\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">Only after gathering these questions should you organize the menu and subpages. This ensures that the site isn\u2019t just a collection of random tabs, but a system of answers. This is very important from an AI perspective, because models find it easier to understand sites whose structure is based on user intent rather than just the company\u2019s internal organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Build_a_Simple_Flat_Website_Architecture\"><\/span>Step 2 \u2013 Build a Simple, Flat Website Architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new website should have as simple a structure as possible. The most important subpages shouldn\u2019t be buried deep within multiple menu levels. For both AI and users, a layout where key areas are accessible quickly and logically works best. Most often, this includes the homepage, the \u201cAbout Us\u201d page, service or category pages, FAQs, a blog, and a contact page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of creating overly complex nested structures, it\u2019s better to establish clear relationships between pages using internal linking. This flat architecture helps models more quickly identify which subpages are central to your business and how they are thematically connected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Make_sure_your_homepage_clearly_explains_what_you_do\"><\/span>Step 3 \u2013 Make sure your homepage clearly explains what you do<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The homepage shouldn\u2019t just be an aesthetically pleasing entry point to the site. From an AI perspective, it\u2019s one of the most important pages because it very often serves as the primary source of information about the brand. Right at the top of the page, it should be clear what the company does, who it serves, and what results it helps achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s good practice to include a short, specific description of your business under the header. This section should be written in simple language and include the name of the service, product, or area of expertise. Next, it\u2019s a good idea to add a section highlighting the main areas of your offering so that AI users don\u2019t have to search for basic information on subsequent subpages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_Design_Each_Important_Subpage_as_a_Separate_Answer\"><\/span>Step 4 \u2013 Design Each Important Subpage as a Separate Answer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Service, offer, product, and guide pages should be designed as standalone units of meaning. Each one should answer one main user question. This means that a subpage cannot be a collection of generalities; it must clearly state what it is about, who it\u2019s for, and what it offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-designed subpage starts with a strong H1 heading, followed by a brief answer in 2\u20134 sentences. Only then do you expand on the topic in subsequent sections. This layout is user-friendly, but it also works very well for AI, which can find the essence of the answer right at the top of the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_%E2%80%93_Structure_Sections_Using_a_Question-and-Answer_Format\"><\/span>Step 5 \u2013 Structure Sections Using a Question-and-Answer Format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to design content for AI is a layout based on specific questions. H2 and H3 headings should reflect users\u2019 most common concerns. This ensures that both humans and language models immediately understand what each section is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under each heading, it\u2019s best to start with a short answer and then move on to explanations, examples, and details. This makes the content modular. AI can use a single snippet without having to interpret the entire article or subpage from start to finish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_%E2%80%93_Plan_thematic_clusters_as_early_as_the_architecture_phase\"><\/span>Step 6 \u2013 Plan thematic clusters as early as the architecture phase<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A new website should, from the very beginning, be designed to develop content around key topics. Instead of individual, disconnected blog posts, it\u2019s better to design content clusters right away. In practice, this means having one main page for an important topic and several supporting subpages that explore specific issues in detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a company offers a specific service, it\u2019s worth planning a service page, an FAQ, a guide, a case study, and a comparison article. All these elements should be logically interconnected. This allows AI to see not just a single mention, but an entire area of expertise built around a given topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_%E2%80%93_Include_pages_that_build_trust_and_provide_brand_context\"><\/span>Step 7 \u2013 Include pages that build trust and provide brand context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website structure optimized for AI doesn\u2019t end with the service offerings and blog. Models very often need additional context about the brand. That\u2019s why, as early as the design phase, it\u2019s worth planning pages for the company profile, contact information, reviews, case studies, the team, and delivery and return policies\u2014and in some industries, also pages featuring certifications, partners, or the collaboration process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These subpages aren\u2019t just an add-on\u2014they\u2019re a crucial element in building trust. They help AI understand that there\u2019s a real company behind the content, with a real product offering and a specific way of operating. This, in turn, increases the likelihood that the brand will be accurately described and cited more frequently as a source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_%E2%80%93_Plan_Space_for_FAQs_and_Support_Content\"><\/span>Step 8 \u2013 Plan Space for FAQs and Support Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many websites treat FAQs as something that can be added later. This is a mistake. If you\u2019re building a website from scratch, make sure to set aside space for Q&amp;A sections right from the start. They can be located on the homepage, service pages, product pages, category pages, or in a separate help center or knowledge base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FAQs are one of the most natural formats for AI, as they match how users phrase their questions. A well-planned question structure not only helps with SEO but also with creating content that models can easily use in pre-written answers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_%E2%80%93_Standardize_language_and_terminology_across_the_entire_website\"><\/span>Step 9 \u2013 Standardize language and terminology across the entire website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new website should use consistent terminology from the very beginning. If you refer to a service one way in one place and use a completely different term on another subpage, AI may have a harder time recognizing that they\u2019re referring to the same thing. This applies to service names, categories, product types, company advantages, and the description of the target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent terminology helps build a clear image of the brand and its offerings. From an AI perspective, this is a major advantage, as models are better at interpreting pages that use the same logical language consistently, rather than many similar but ambiguous variations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_%E2%80%93_Lay_the_Technical_Foundation_from_Day_One\"><\/span>Step 10 \u2013 Lay the Technical Foundation from Day One<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website\u2019s structure optimized for AI involves not only content organization but also technical fundamentals. Even during the design phase, it\u2019s important to plan for proper H1\u2013H3 headings, semantic HTML, a clean code structure, good mobile performance, the ability to implement structured data, and logical URLs. All of this affects whether AI models will be able to easily read and understand the page\u2019s content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth planning for supporting files and elements right away, such as sitemap.xml, a properly configured robots.txt, and, if necessary, llms.txt. If you plan this from the start, you\u2019ll avoid having to add additional layers to a chaotic structure later on. A well-designed technical foundation provides an advantage in both SEO and AI visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_layout_of_a_new_AI-optimized_website\"><\/span>Example layout of a new AI-optimized website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a simple example of a structure that can be expanded depending on the industry:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Home Page\n- A brief description of what the company does\n- Main areas of service\n- Most frequently asked questions\n- Links to key subpages\n\n\nAbout the Company\n- What the company does\n- Who the company serves\n- What the approach or process looks like\n- Team or experience\n\n\nOfferings or Services\n- One subpage per service or category\n- A brief answer at the beginning\n- Q&amp;A sections\n- FAQ\n\n\nBlog or Guides\n- Educational content\n- Comparisons\n- Step-by-step articles\n- Content supporting main services or categories\n\n\nCase Studies or Projects\n- Problem\n- Solution\n- Result\n- Context of the collaboration\n\n\nContact\n- Contact information\n- Form\n- Types of inquiries\n- Links to key actions\n\n\nAdditional Trust-Building Pages\n- Reviews\n- Shipping and returns\n- Policies and terms of service\n- Certifications or partners<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This layout isn\u2019t the only possible version, but it clearly illustrates the mindset of thinking of a website as a set of logically connected answers. The sooner you plan your architecture this way, the easier it will be to develop the site later without chaos and without having to rewrite everything from scratch.<\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[125,10605],"manual_kb_tag":[10983,10984,10985,10986,10987,10988,10989,10960,10979,10980,10981,10982],"class_list":["post-13647","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-websites","manualknowledgebasecat-web-hosting","manual_kb_tag-semantic-structure-of-the-page","manual_kb_tag-generative-search-seo","manual_kb_tag-website-structure-for-ai","manual_kb_tag-ai-content-architecture","manual_kb_tag-information-architecture-ia","manual_kb_tag-llms-txt","manual_kb_tag-llm-seo-website","manual_kb_tag-ai-faq","manual_kb_tag-website-planning-for-ai","manual_kb_tag-ai-friendly-website-structure","manual_kb_tag-ai-content-cluster","manual_kb_tag-llm-company-website"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13647\/revisions"}],"predecessor-version":[{"id":13753,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/13647\/revisions\/13753"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=13647"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=13647"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=13647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}