{"id":10520,"date":"2026-06-10T10:00:34","date_gmt":"2026-06-10T08:00:34","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=10520"},"modified":"2026-06-10T10:00:36","modified_gmt":"2026-06-10T08:00:36","slug":"cele-mai-frecvente-greseli-de-pe-site-urile-companiilor-care-distrug-increderea-clientilor","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/","title":{"rendered":"Cele mai frecvente gre\u0219eli pe site-urile companiilor - Ce distruge \u00eencrederea clien\u021bilor?"},"content":{"rendered":"<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Un site web al companiei poate contribui la atragerea clien\u021bilor, la generarea de solicit\u0103ri de informa\u021bii \u0219i la consolidarea m\u0103rcii dumneavoastr\u0103. Cu toate acestea, poate avea \u0219i efectul opus dac\u0103 vizitatorii se confrunt\u0103 cu probleme care fac ca afacerea s\u0103 par\u0103 neprofesionist\u0103 sau nesigur\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea site-urilor web nu pierd \u00eencrederea clien\u021bilor din cauza unei singure gre\u0219eli majore. \u00cen schimb, mai multe probleme minore se combin\u0103 pentru a crea o experien\u021b\u0103 slab\u0103 pentru utilizatori. Timpii de \u00eenc\u0103rcare len\u021bi, con\u021binutul \u00eenvechit, utilizabilitatea slab\u0103 pe dispozitive mobile, informa\u021biile de contact lips\u0103 \u0219i lipsa semnalelor de credibilitate se num\u0103r\u0103 printre cele mai frecvente motive pentru care vizitatorii p\u0103r\u0103sesc un site web f\u0103r\u0103 a \u00eentreprinde nicio ac\u021biune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Slow_Loading_and_Poor_User_Experience\">\u00cenc\u0103rcare lent\u0103 \u0219i experien\u021b\u0103 slab\u0103 pentru utilizator<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Missing_SSL_Certificate_and_Security_Signals\">Certificat SSL lips\u0103 \u0219i semnale de securitate<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Outdated_Content\">Con\u021binut \u00eenvechit<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/cele-mai-frecvente-gre\u0219eli-de-pe-site-urile-companiilor-ce-distruge-\u00eencrederea-clien\u021bilor\/#Limbaj-generic-de-marketing\">Limbajul generic de marketing<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/cele-mai-frecvente-gre\u0219eli-de-pe-site-urile-companiilor-ce-distruge-\u00eencrederea-clien\u021bilor\/#Poart\u0103-o-experien\u021b\u0103-mobil\u0103-slab\u0103\">Experien\u021b\u0103 mobil\u0103 deficitar\u0103<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/cele-mai-frecvente-gre\u0219eli-pe-site-urile-companiilor-ce-distruge-\u00eencrederea-clien\u021bilor\/#Informa\u021bii-de-contact-ascunse_sau_incomplete\">Informa\u021bii de contact ascunse sau incomplete<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Lack_of_Reviews_Case_Studies_and_Proof_of_Expertise\">Lipsa recenziilor, a studiilor de caz \u0219i a dovezilor de expertiz\u0103<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Weak_or_Missing_Calls_to_Action\">Apeluri la ac\u021biune slabe sau lips\u0103<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/ro\/knowledgebase\/the-most-common-mistakes-on-company-websites-what-destroys-customer-trust\/#Summary\">Rezumat<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"\u00cenc\u0103rcare_lent\u0103_\u0219i_experien\u021b\u0103_slab\u0103_a_utilizatorului\"><\/span>\u00cenc\u0103rcare lent\u0103 \u0219i experien\u021b\u0103 slab\u0103 a utilizatorului<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<\/div>\n\n<div id=\"mybox-999195952\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Acces timpuriu<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Mai ave\u021bi nevoie de ajutor?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contacta\u021bi echipa noastr\u0103 de servicii pentru clien\u021bi.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Trimite mesaj<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">Viteza site-ului web are un impact direct at\u00e2t asupra satisfac\u021biei utilizatorilor, c\u00e2t \u0219i asupra ratelor de conversie. Vizitatorii se a\u0219teapt\u0103 ca paginile s\u0103 se \u00eencarce rapid, iar mul\u021bi vor p\u0103r\u0103si site-ul dac\u0103 acesta dureaz\u0103 mai mult de c\u00e2teva secunde s\u0103 se afi\u0219eze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printre cauzele frecvente ale \u00eencetinirii site-urilor web se num\u0103r\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Imagini neoptimizate<\/li>\n\n\n\n<li>Utilizarea excesiv\u0103 a pluginurilor<\/li>\n\n\n\n<li>G\u0103zduire de calitate slab\u0103<\/li>\n\n\n\n<li>Software \u00eenvechit<\/li>\n\n\n\n<li>Scripturi \u0219i anima\u021bii inutile<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Navigarea este la fel de important\u0103. Dac\u0103 vizitatorii au dificult\u0103\u021bi \u00een a g\u0103si informa\u021bii de baz\u0103, cum ar fi pre\u021burile, serviciile sau datele de contact, este probabil s\u0103 p\u0103r\u0103seasc\u0103 site-ul \u0219i s\u0103 caute \u00een alt\u0103 parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Missing_SSL_Certificate_and_Security_Signals\"><\/span>Lipsa certificatului SSL \u0219i a semnalelor de securitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un site web ar trebui s\u0103 utilizeze \u00eentotdeauna HTTPS \u0219i s\u0103 aib\u0103 instalat un certificat SSL valabil. Browserele moderne avertizeaz\u0103 utilizatorii atunci c\u00e2nd un site nu este sigur, ceea ce afecteaz\u0103 imediat credibilitatea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De asemenea, vizitatorii sunt mai \u00eenclina\u021bi s\u0103 aib\u0103 \u00eencredere \u00een companiile care explic\u0103 \u00een mod clar modul \u00een care sunt colectate \u0219i prelucrate datele cu caracter personal. Politicile de confiden\u021bialitate, politicile privind cookie-urile \u0219i termenii \u0219i condi\u021biile demonstreaz\u0103 profesionalism \u0219i transparen\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outdated_Content\"><\/span>Con\u021binut \u00eenvechit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nimic nu face ca un site web s\u0103 par\u0103 abandonat mai repede dec\u00e2t informa\u021biile \u00eenvechite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemple includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Articole de blog care nu au mai fost actualizate de ani de zile<\/li>\n\n\n\n<li>Promo\u021bii expirate<\/li>\n\n\n\n<li>Informa\u021bii vechi despre pre\u021buri<\/li>\n\n\n\n<li>\u0218tiri \u00eenvechite despre companie<\/li>\n\n\n\n<li>Linkuri nefunc\u021bionale \u0219i imagini lips\u0103<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Actualiz\u0103rile regulate arat\u0103 c\u0103 afacerea este activ\u0103 \u0219i acord\u0103 aten\u021bie prezen\u021bei sale online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Generic_Marketing_Language\"><\/span>Limbaj de marketing generic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Multe site-uri web se bazeaz\u0103 pe afirma\u021bii vagi, precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferim servicii de cea mai \u00eenalt\u0103 calitate.<\/li>\n\n\n\n<li>Ne pas\u0103 de fiecare client.<\/li>\n\n\n\n<li>Oferim solu\u021bii complete.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i aceste fraze sun\u0103 pozitiv, ele nu ofer\u0103 nicio informa\u021bie semnificativ\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, explica\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce servicii oferi\u021bi<\/li>\n\n\n\n<li>Cui se adreseaz\u0103 acestea<\/li>\n\n\n\n<li>Ce rezultate pot a\u0219tepta clien\u021bii<\/li>\n\n\n\n<li>De ce compania dvs. este diferit\u0103<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u021biile specifice creeaz\u0103 \u00eencredere mult mai eficient dec\u00e2t afirma\u021biile generice de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poor_Mobile_Experience\"><\/span>Experien\u021b\u0103 mobil\u0103 deficitar\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prezent, un procent semnificativ din traficul site-urilor web provine de pe smartphone-uri \u0219i tablete. Un site web care func\u021bioneaz\u0103 slab pe dispozitive mobile risc\u0103 s\u0103 piard\u0103 o mare parte din clien\u021bii poten\u021biali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printre problemele comune legate de utilizarea pe dispozitive mobile se num\u0103r\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Butoane mici<\/li>\n\n\n\n<li>Text greu de citit<\/li>\n\n\n\n<li>Formulare dificil de completat<\/li>\n\n\n\n<li>Meniuri dificil de navigat<\/li>\n\n\n\n<li>Timp de \u00eenc\u0103rcare lent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un site web adaptabil ar trebui s\u0103 ofere o experien\u021b\u0103 fluid\u0103, indiferent de dimensiunea ecranului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hidden_or_Incomplete_Contact_Information\"><\/span>Informa\u021bii de contact ascunse sau incomplete<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vizitatorii nu ar trebui s\u0103 fie nevoi\u021bi niciodat\u0103 s\u0103 caute modalit\u0103\u021bi de a contacta o companie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un site web de \u00eencredere ar trebui s\u0103 afi\u0219eze \u00een mod clar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Num\u0103r de telefon<\/li>\n\n\n\n<li>Adres\u0103 de e-mail<\/li>\n\n\n\n<li>Formular de contact<\/li>\n\n\n\n<li>Adresa sediului (dac\u0103 este cazul)<\/li>\n\n\n\n<li>Programul de lucru<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Includerea detaliilor de \u00eenregistrare a companiei \u0219i a altor informa\u021bii legale poate consolida \u0219i mai mult credibilitatea, \u00een special pentru \u00eentreprinderile care \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lack_of_Reviews_Case_Studies_and_Proof_of_Expertise\"><\/span>Lipsa recenziilor, studii de caz \u0219i dovezi de expertiz\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clien\u021bii au tendin\u021ba s\u0103 aib\u0103 mai mult\u0103 \u00eencredere \u00een dovezi dec\u00e2t \u00een promisiuni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un site web ar trebui s\u0103 prezinte dovezi ale experien\u021bei prin elemente precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recenzii ale clien\u021bilor<\/li>\n\n\n\n<li>M\u0103rturii<\/li>\n\n\n\n<li>Studii de caz<\/li>\n\n\n\n<li>Proiecte din portofoliu<\/li>\n\n\n\n<li>Logo-uri ale clien\u021bilor<\/li>\n\n\n\n<li>Premii \u0219i certific\u0103ri<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u0103r\u0103 aceste semnale de \u00eencredere, vizitatorii au pu\u021bine motive s\u0103 cread\u0103 c\u0103 firma \u00ee\u0219i poate \u00eendeplini promisiunile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weak_or_Missing_Calls_to_Action\"><\/span>Apeluri la ac\u021biune slabe sau lips\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 vizitatorii sunt interesa\u021bi de oferta dvs., ace\u0219tia pot p\u0103r\u0103si site-ul dac\u0103 nu este clar ce trebuie s\u0103 fac\u0103 \u00een continuare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare pagin\u0103 important\u0103 ar trebui s\u0103 \u00eendrume utilizatorii c\u0103tre o ac\u021biune specific\u0103, cum ar fi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solicita\u021bi o ofert\u0103<\/li>\n\n\n\n<li>Programa\u021bi o consultare<\/li>\n\n\n\n<li>Contacta\u021bi-ne<\/li>\n\n\n\n<li>\u00cencepe\u021bi un proiect<\/li>\n\n\n\n<li>Plaseaz\u0103 o comand\u0103<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Apelurile la ac\u021biune clare simplific\u0103 parcursul clientului \u0219i cresc probabilitatea de a primi solicit\u0103ri de informa\u021bii \u0219i de a realiza v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Rezumat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencrederea este unul dintre cei mai importan\u021bi factori care influen\u021beaz\u0103 transformarea unui vizitator \u00een client. Performan\u021ba lent\u0103, con\u021binutul \u00eenvechit, utilizabilitatea slab\u0103 pe dispozitive mobile, lipsa caracteristicilor de securitate \u0219i a semnalelor de credibilitate pot submina rapid \u00eencrederea \u00eentr-o afacere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin men\u021binerea unui site web rapid, sigur, profesional \u0219i transparent, companiile pot crea o prim\u0103 impresie pozitiv\u0103, pot construi \u00eencrederea poten\u021bialilor clien\u021bi \u0219i pot cre\u0219te probabilitatea de a genera cereri de informa\u021bii \u0219i v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[25],"manual_kb_tag":[362,364,372,527,1378,4311,4312,4313,4314,4315],"class_list":["post-10520","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-hosting","manual_kb_tag-page-load-time","manual_kb_tag-website-speed","manual_kb_tag-ssl-certificate","manual_kb_tag-responsive-design","manual_kb_tag-user-experience","manual_kb_tag-slow-loading","manual_kb_tag-poor-user-experience","manual_kb_tag-mobile-usability","manual_kb_tag-mobile-experience","manual_kb_tag-site-security"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/10520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/10520\/revisions"}],"predecessor-version":[{"id":10521,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb\/10520\/revisions\/10521"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/media?parent=10520"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manualknowledgebasecat?post=10520"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/ro\/wp-json\/wp\/v2\/manual_kb_tag?post=10520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}