{"id":8340,"date":"2026-05-21T00:01:10","date_gmt":"2026-05-20T22:01:10","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=8340"},"modified":"2026-06-09T03:56:50","modified_gmt":"2026-06-09T01:56:50","slug":"behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/","title":{"rendered":"Behavioral Analytics on Websites: Understanding the Customer to Increase Sales"},"content":{"rendered":"\n<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Behavioral analytics is the process of analyzing how visitors interact with a website. Unlike traditional analytics tools that focus on metrics such as page views or traffic sources, behavioral analytics helps you understand what users actually do while navigating your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By visualizing user interactions, website owners can identify usability issues, optimize page layouts, and improve conversion paths based on real user behavior.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#How_Behavioral_Analytics_Works\" >How Behavioral Analytics Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Common_Behavioral_Analytics_Tools\" >Common Behavioral Analytics Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Heatmaps\" >Heatmaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Click_Maps\" >Click Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Scroll_Maps\" >Scroll Maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Session_Recordings\" >Session Recordings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Form_Analytics\" >Form Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Common_Use_Cases\" >Common Use Cases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Website_Optimization\" >Website Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#E-Commerce_Improvements\" >E-Commerce Improvements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Lead_Generation\" >Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#User_Experience_Testing\" >User Experience Testing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Popular_Behavioral_Analytics_Platforms\" >Popular Behavioral Analytics Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Microsoft_Clarity\" >Microsoft Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Hotjar\" >Hotjar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Crazy_Egg\" >Crazy Egg<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Privacy_Considerations\" >Privacy Considerations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Practical_Implications\" >Practical Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/behavioral-analytics-on-websites-understanding-the-customer-to-increase-sales\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Behavioral_Analytics_Works\"><\/span>How Behavioral Analytics Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<\/div>\n\n<div id=\"mybox-1097756533\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Early access<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Still need help?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contact our customer service team.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Message us<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">Behavioral analytics tools collect anonymized interaction data and transform it into visual reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These reports help answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which elements receive the most attention?<\/li>\n\n\n\n<li>How far do visitors scroll down a page?<\/li>\n\n\n\n<li>Which buttons or links are clicked most often?<\/li>\n\n\n\n<li>Where do users abandon forms or checkout processes?<\/li>\n\n\n\n<li>Which areas of a page are ignored?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This information can help identify obstacles that may affect usability or conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Behavioral_Analytics_Tools\"><\/span>Common Behavioral Analytics Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several visualization methods are commonly used to analyze visitor behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heatmaps\"><\/span>Heatmaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Heatmaps display user activity using color-coded overlays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Areas with high interaction appear as &#8220;hot&#8221; zones, while less-used areas appear as &#8220;cold&#8221; zones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heatmaps can help identify whether important content, buttons, or calls to action are receiving attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click_Maps\"><\/span>Click Maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Click maps show where visitors click on a page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These reports can reveal situations where users repeatedly click elements that are not interactive, indicating potential usability or design issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scroll_Maps\"><\/span>Scroll Maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Scroll maps show how far visitors scroll before leaving a page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This information can help determine whether important content is positioned too far down the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_Recordings\"><\/span>Session Recordings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Session recordings provide anonymized replays of user visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By reviewing sessions, website owners can observe navigation patterns, identify confusing workflows, and detect unexpected user behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Form_Analytics\"><\/span>Form Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Form analytics focuses on how visitors interact with forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These reports can reveal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fields that cause delays<\/li>\n\n\n\n<li>Fields with high abandonment rates<\/li>\n\n\n\n<li>Common input errors<\/li>\n\n\n\n<li>Points where users leave before submitting a form<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Use_Cases\"><\/span>Common Use Cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral analytics is often used to improve website performance and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Optimization\"><\/span>Website Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding how visitors interact with a page can help improve layouts, navigation structures, and content placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Commerce_Improvements\"><\/span>E-Commerce Improvements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Online stores often use behavioral analytics to identify obstacles within the purchasing process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Checkout abandonment<\/li>\n\n\n\n<li>Confusing navigation<\/li>\n\n\n\n<li>Poor product page layouts<\/li>\n\n\n\n<li>Ineffective calls to action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_Generation\"><\/span>Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations that collect enquiries through forms can use behavioral analytics to identify friction points that reduce submission rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Experience_Testing\"><\/span>User Experience Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral data can help validate design decisions using actual visitor behavior rather than assumptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_Behavioral_Analytics_Platforms\"><\/span>Popular Behavioral Analytics Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several tools provide behavioral analytics functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Microsoft_Clarity\"><\/span>Microsoft Clarity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Provides heatmaps and session recordings at no cost. It also highlights behaviors such as repeated clicks on non-responsive elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hotjar\"><\/span>Hotjar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Offers heatmaps, session recordings, feedback tools, and user surveys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crazy_Egg\"><\/span>Crazy Egg<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Provides click tracking, heatmaps, and website optimization tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each platform collects and presents data differently, so the most suitable option depends on your requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Privacy_Considerations\"><\/span>Privacy Considerations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral analytics tools should be configured carefully to protect visitor privacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When implementing these tools, consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Masking form inputs<\/li>\n\n\n\n<li>Avoiding collection of sensitive personal information<\/li>\n\n\n\n<li>Reviewing applicable privacy regulations<\/li>\n\n\n\n<li>Updating privacy notices where required<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Protecting user data should remain a priority when collecting behavioral insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Implications\"><\/span>Practical Implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditional analytics can tell you that a page has a high bounce rate. Behavioral analytics can help explain why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining traffic data with visual interaction reports, website owners can make more informed decisions about content placement, navigation, forms, and conversion paths.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach reduces guesswork and provides clearer insight into how visitors experience a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Behavioral analytics helps website owners understand how visitors interact with pages, forms, and navigation elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using tools such as heatmaps, click maps, session recordings, and form analytics, organizations can identify usability issues, improve user experience, and make data-driven optimization decisions based on real visitor behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[28],"manual_kb_tag":[368,644,1378,3924,4306,7665,7752,7753,7754,7755],"class_list":["post-8340","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-others","manual_kb_tag-website-optimization","manual_kb_tag-website-analytics","manual_kb_tag-user-experience","manual_kb_tag-conversion-optimization","manual_kb_tag-conversion-rate-optimization","manual_kb_tag-user-behavior","manual_kb_tag-behavioral-analytics","manual_kb_tag-ecommerce-optimization","manual_kb_tag-checkout-abandonment","manual_kb_tag-heatmaps"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8340\/revisions"}],"predecessor-version":[{"id":8342,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8340\/revisions\/8342"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/media?parent=8340"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manualknowledgebasecat?post=8340"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb_tag?post=8340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}