{"id":8238,"date":"2026-05-12T10:03:52","date_gmt":"2026-05-12T08:03:52","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=8238"},"modified":"2026-06-24T02:01:08","modified_gmt":"2026-06-24T00:01:08","slug":"seo-overview-for-prestashop","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/","title":{"rendered":"PrestaShop SEO: how to improve your store&#8217;s visibility in search results"},"content":{"rendered":"\n<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Search engine optimization (SEO) helps potential customers find your online store through search engines such as Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop includes several built-in SEO features that make it easier to optimize product pages, categories, and technical settings. Combined with a well-structured website and high-quality content, these features can improve visibility and increase organic traffic over time.<\/p>\n\n\n\n<\/div>\n\n<div id=\"mybox-3222323788\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Early access<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Still need help?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contact our customer service team.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Message us<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">SEO is an ongoing process. Regular updates, performance monitoring, and technical maintenance are essential for long-term results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Why_SEO_matters_for_e-commerce\" >Why SEO matters for e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#PrestaShop_SEO_features\" >PrestaShop SEO features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Technical_optimization\" >Technical optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Choose_reliable_hosting\" >Choose reliable hosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Optimize_loading_speed\" >Optimize loading speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Use_HTTPS\" >Use HTTPS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Optimize_site_structure\" >Optimize site structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Use_descriptive_URLs\" >Use descriptive URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Create_an_XML_sitemap\" >Create an XML sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Review_robotstxt_settings\" >Review robots.txt settings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Optimize_product_content\" >Optimize product content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Write_unique_product_descriptions\" >Write unique product descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Research_keywords\" >Research keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Optimize_meta_tags\" >Optimize meta tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Optimize_images\" >Optimize images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Internal_linking\" >Internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Local_SEO\" >Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Mobile_optimization\" >Mobile optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Monitor_performance\" >Monitor performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/seo-overview-for-prestashop\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_matters_for_e-commerce\"><\/span>Why SEO matters for e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most online shopping journeys begin with a search query.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your products appear higher in search results, more users can discover your store without relying exclusively on paid advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effective SEO can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>increase organic traffic<\/li>\n\n\n\n<li>improve product visibility<\/li>\n\n\n\n<li>attract more qualified visitors<\/li>\n\n\n\n<li>reduce customer acquisition costs<\/li>\n\n\n\n<li>build long-term brand awareness<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Improving visibility is only part of the process. Your website also needs to build trust and guide visitors toward a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see:<br><a href=\"https:\/\/mybox.com\/help\/knowledgebase\/what-should-a-good-company-website-include-to-build-trust\/\">https:\/\/mybox.com\/help\/knowledgebase\/what-should-a-good-company-website-include-to-build-trust\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PrestaShop_SEO_features\"><\/span>PrestaShop SEO features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop provides tools that support common SEO tasks, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customizable URLs<\/li>\n\n\n\n<li>editable meta titles and descriptions<\/li>\n\n\n\n<li>XML sitemap generation<\/li>\n\n\n\n<li>image alt text management<\/li>\n\n\n\n<li>structured product categories<\/li>\n\n\n\n<li>robots.txt configuration<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additional modules can extend these capabilities, but the core platform already includes many essential features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_optimization\"><\/span>Technical optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO helps search engines crawl and understand your website efficiently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_reliable_hosting\"><\/span>Choose reliable hosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Store performance depends partly on the quality of your hosting environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fast response times, sufficient resources, and proper caching can improve both user experience and search visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_loading_speed\"><\/span>Optimize loading speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Page speed influences user behavior and search rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To improve performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>enable caching<\/li>\n\n\n\n<li>optimize CSS and JavaScript files<\/li>\n\n\n\n<li>compress images<\/li>\n\n\n\n<li>minimize unnecessary modules<\/li>\n\n\n\n<li>use a content delivery network (CDN) if needed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_HTTPS\"><\/span>Use HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An SSL certificate encrypts traffic between visitors and your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HTTPS is a standard security requirement and is used as a ranking signal by search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure all store pages redirect automatically to the secure version of your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_site_structure\"><\/span>Optimize site structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A clear website structure helps both users and search engines navigate your store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_descriptive_URLs\"><\/span>Use descriptive URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO-friendly URLs should be short, readable, and descriptive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>example.com\/shoes\/running-shoes<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid automatically generated URLs containing unnecessary parameters or identifiers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_an_XML_sitemap\"><\/span>Create an XML sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An XML sitemap helps search engines discover new and updated pages more efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Submit your sitemap through Google Search Console and update it regularly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Review_robotstxt_settings\"><\/span>Review robots.txt settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The robots.txt file tells search engines which sections of your store should or should not be crawled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incorrect rules can prevent important pages from being indexed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_product_content\"><\/span>Optimize product content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product pages are often the main source of organic traffic for e-commerce stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_unique_product_descriptions\"><\/span>Write unique product descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid using manufacturer descriptions without modification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create original content that explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>key features<\/li>\n\n\n\n<li>product benefits<\/li>\n\n\n\n<li>technical specifications<\/li>\n\n\n\n<li>common use cases<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Unique content helps search engines distinguish your pages from competing stores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_keywords\"><\/span>Research keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify the search terms your customers use when looking for products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on keywords with clear purchase intent and include them naturally in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product titles<\/li>\n\n\n\n<li>descriptions<\/li>\n\n\n\n<li>headings<\/li>\n\n\n\n<li>category pages<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keyword usage should remain natural and readable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_meta_tags\"><\/span>Optimize meta tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta titles and descriptions help search engines understand your pages and influence click-through rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each important page should have a unique:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>meta title<\/li>\n\n\n\n<li>meta description<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Titles should describe the page accurately and include the primary keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta descriptions should summarize the content clearly and encourage users to visit the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about these elements, see:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/the-impact-of-meta-tags-meta-descriptions-and-image-alt-attributes-on-seo\/\">https:\/\/mybox.com\/help\/en\/knowledgebase\/the-impact-of-meta-tags-meta-descriptions-and-image-alt-attributes-on-seo\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_images\"><\/span>Optimize images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large images can slow down your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before uploading images:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>resize them appropriately<\/li>\n\n\n\n<li>compress them without reducing quality significantly<\/li>\n\n\n\n<li>use modern formats where supported<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Every product image should include descriptive alt text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alt text improves accessibility and helps search engines understand image content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internal_linking\"><\/span>Internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Internal links help distribute authority across your website and improve navigation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Link related content whenever possible, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>products within categories<\/li>\n\n\n\n<li>complementary products<\/li>\n\n\n\n<li>guides and blog articles<\/li>\n\n\n\n<li>frequently asked questions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A strong internal linking structure helps users discover additional content and products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span>Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your business serves a specific region, local SEO can improve visibility in location-based searches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintain consistent business information across all platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>business name<\/li>\n\n\n\n<li>address<\/li>\n\n\n\n<li>phone number<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your business profile updated and encourage customers to leave reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, see:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mybox.com\/help\/knowledgebase\/how-to-position-your-business-on-google-maps\">https:\/\/mybox.com\/help\/knowledgebase\/how-to-position-your-business-on-google-maps<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_optimization\"><\/span>Mobile optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most e-commerce traffic now comes from mobile devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your store should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>display correctly on smaller screens<\/li>\n\n\n\n<li>load quickly on mobile networks<\/li>\n\n\n\n<li>provide an easy checkout experience<\/li>\n\n\n\n<li>use readable fonts and touch-friendly controls<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly test your store on different devices and screen sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_performance\"><\/span>Monitor performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO improvements should be based on data rather than assumptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful tools include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Search Console<\/li>\n\n\n\n<li>Google Analytics<\/li>\n\n\n\n<li>PageSpeed Insights<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Monitor metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>organic traffic<\/li>\n\n\n\n<li>indexed pages<\/li>\n\n\n\n<li>click-through rates<\/li>\n\n\n\n<li>conversion rates<\/li>\n\n\n\n<li>page speed<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Regular analysis helps identify issues before they affect visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PrestaShop provides a solid foundation for e-commerce SEO, but results depend on consistent optimization and ongoing maintenance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on technical performance, clear site structure, unique product content, and a positive user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is a long-term process. Small improvements made consistently often produce better results than large, infrequent changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your goal is to improve both visibility and conversions, the article below explains how website structure influences customer actions:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-help-mybox-com wp-block-embed-help-mybox-com\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"sUAc9weujF\"><a href=\"https:\/\/mybox.com\/help\/knowledgebase\/how-to-turn-your-company-website-into-a-lead-generating-machine\/\">How to Turn Your Company Website into a Lead-Generating Machine<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cHow to Turn Your Company Website into a Lead-Generating Machine\u201d \u2014 Help mybox.com\" src=\"https:\/\/mybox.com\/help\/knowledgebase\/how-to-turn-your-company-website-into-a-lead-generating-machine\/embed\/#?secret=Mn7crOl2oA#?secret=sUAc9weujF\" data-secret=\"sUAc9weujF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[28,58],"manual_kb_tag":[445,1365,2264,3053,5794,7838,7994,7995,7996,7997],"class_list":["post-8238","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-others","manualknowledgebasecat-web-applications-cms","manual_kb_tag-prestashop","manual_kb_tag-search-engine-optimization","manual_kb_tag-sitemap-generation","manual_kb_tag-meta-descriptions","manual_kb_tag-website-structure","manual_kb_tag-meta-titles","manual_kb_tag-prestashop-features","manual_kb_tag-technical-optimization","manual_kb_tag-technical-maintenance","manual_kb_tag-site-structure"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8238\/revisions"}],"predecessor-version":[{"id":8239,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8238\/revisions\/8239"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/media?parent=8238"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manualknowledgebasecat?post=8238"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb_tag?post=8238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}