{"id":8176,"date":"2026-05-10T17:55:04","date_gmt":"2026-05-10T15:55:04","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=8176"},"modified":"2026-06-09T10:14:50","modified_gmt":"2026-06-09T08:14:50","slug":"what-is-conversion-in-an-online-store","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/","title":{"rendered":"What Is Conversion in an Online Store?"},"content":{"rendered":"\n<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\">Conversion is the completion of a desired action by a website visitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an online store, the most common conversion is a completed purchase. However, conversions can also include actions such as signing up for a newsletter, submitting a contact form, creating an account, or downloading a resource.<\/p>\n\n\n\n<\/div>\n\n<div id=\"mybox-1586727603\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Early access<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Still need help?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contact our customer service team.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Message us<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">A conversion occurs whenever a visitor completes a goal that has been defined by the website owner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Why_Conversion_Matters\" >Why Conversion Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Types_of_Conversion\" >Types of Conversion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Transactional_Conversion\" >Transactional Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Non-Transactional_Conversion\" >Non-Transactional Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#What_Is_Conversion_Rate\" >What Is Conversion Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Conversion_vs_Traffic\" >Conversion vs. Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Factors_That_Influence_Conversion\" >Factors That Influence Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Practical_Implications\" >Practical Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-conversion-in-an-online-store\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Conversion_Matters\"><\/span>Why Conversion Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion is one of the most important indicators of an online store&#8217;s effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A website may attract a large number of visitors, but if those visitors do not take meaningful actions, the business receives little value from that traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring conversions helps businesses understand how effectively their website turns visitors into customers, subscribers, or leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Conversion\"><\/span>Types of Conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transactional_Conversion\"><\/span>Transactional Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A transactional conversion occurs when a visitor completes a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For most online stores, this is the primary conversion goal because it directly generates revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Non-Transactional_Conversion\"><\/span>Non-Transactional Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A non-transactional conversion occurs when a visitor completes another valuable action that does not immediately result in a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter subscriptions<\/li>\n\n\n\n<li>Account registrations<\/li>\n\n\n\n<li>Contact form submissions<\/li>\n\n\n\n<li>Resource downloads<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These actions may contribute to future sales and customer engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Conversion_Rate\"><\/span>What Is Conversion Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion rate measures how many visitors complete a desired action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is typically calculated using the following formula:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion Rate = (Number of Conversions \u00f7 Number of Visitors) \u00d7 100<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if an online store receives 1,000 visitors and 50 of them make a purchase, the conversion rate is 5%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_vs_Traffic\"><\/span>Conversion vs. Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion \u2260 Website Traffic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website traffic measures how many people visit a website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion measures how many visitors complete a specific goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A website can have high traffic but low conversion if visitors are not taking the desired actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, both metrics should be evaluated together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_That_Influence_Conversion\"><\/span>Factors That Influence Conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many factors can affect conversion rates, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website usability<\/li>\n\n\n\n<li>Product information quality<\/li>\n\n\n\n<li>Page loading speed<\/li>\n\n\n\n<li>Trust and security signals<\/li>\n\n\n\n<li>Checkout process simplicity<\/li>\n\n\n\n<li>Pricing and promotions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Small improvements in these areas can often have a measurable impact on conversion performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Implications\"><\/span>Practical Implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A higher conversion rate allows a business to generate more value from existing website traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than focusing only on attracting additional visitors, businesses often work to improve conversion rates by making websites easier to use and reducing obstacles in the customer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion is the completion of a desired action by a website visitor. In an online store, this is most commonly a purchase, although other actions such as newsletter sign-ups and account registrations may also be considered conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking conversions and conversion rates helps businesses measure website effectiveness and identify opportunities for improvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[28],"manual_kb_tag":[8184,8185,8186,8187,8188,8189,571,3924,7676,8183],"class_list":["post-8176","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-others","manual_kb_tag-conversion-rate","manual_kb_tag-ecommerce-conversion","manual_kb_tag-website-conversion","manual_kb_tag-conversion-funnel","manual_kb_tag-transactional-conversion","manual_kb_tag-non-transactional-conversion","manual_kb_tag-online-store","manual_kb_tag-conversion-optimization","manual_kb_tag-conversion-tracking","manual_kb_tag-conversion"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8176\/revisions"}],"predecessor-version":[{"id":8177,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8176\/revisions\/8177"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/media?parent=8176"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manualknowledgebasecat?post=8176"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb_tag?post=8176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}