{"id":8093,"date":"2026-05-10T15:13:29","date_gmt":"2026-05-10T13:13:29","guid":{"rendered":"https:\/\/mybox.com\/help\/?post_type=manual_kb&#038;p=8093"},"modified":"2026-05-10T15:13:30","modified_gmt":"2026-05-10T13:13:30","slug":"what-is-akeneo","status":"publish","type":"manual_kb","link":"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/","title":{"rendered":"What is Akeneo?"},"content":{"rendered":"\n<div class=\"translation-block translation-block-merged\">\n<p class=\"wp-block-paragraph\"><strong>Akeneo<\/strong> is a leading open-source <strong>PIM (Product Information Management)<\/strong> system designed to help merchants and brands manage their product data in one centralized location. If you sell products across multiple channels\u2014such as a WooCommerce store on your <strong>mybox-hosted<\/strong> server, Amazon, and a physical catalog\u2014Akeneo acts as the &#8220;single source of truth&#8221; for all your technical and marketing descriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#The_Problem_Akeneo_Solves\" >The Problem Akeneo Solves<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#Key_Features_of_Akeneo\" >Key Features of Akeneo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#How_It_Works_with_Your_mybox_Infrastructure\" >How It Works with Your mybox Infrastructure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#Benefits_for_E-commerce_Teams\" >Benefits for E-commerce Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#Akeneo_Versions\" >Akeneo Versions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/mybox.com\/help\/en\/knowledgebase\/what-is-akeneo\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Problem_Akeneo_Solves\"><\/span>The Problem Akeneo Solves<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As an e-commerce business grows, managing product data in spreadsheets becomes a &#8220;bottleneck.&#8221; You might have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical specifications in one Excel file.<\/li>\n\n\n\n<li>Marketing descriptions in another.<\/li>\n\n\n\n<li>Photos stored on a local drive.<\/li>\n\n\n\n<li>Translations handled by an external agency.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n<div id=\"mybox-1696040258\" class=\"mybox-content mybox-entity-placement\"><div class=\"early-access-banner-inpost\">\r\n  <div class=\"banner-left-inpost\">\r\n    <div class=\"icon-box-inpost\">\r\n      <img decoding=\"async\" src=\"https:\/\/mybox.com\/help\/wp-content\/uploads\/2026\/02\/square-info-icon.svg\" alt=\"Info\">\r\n    <\/div>\r\n    <div class=\"text-box-inpost\">\r\n      <span class=\"label-inpost\"><span class=\"translation-block translation-block-banner-text\">Early access<\/span><\/span>\r\n      <h4><span class=\"translation-block translation-block-banner-text\">Still need help?<\/span><\/h4>\r\n      <p><span class=\"translation-block translation-block-banner-text\">Contact our customer service team.<\/span><\/p>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"banner-right-inpost\">\r\n    <a href=\"https:\/\/panel.mybox.com\/helpdesk2\/v\/list\/\" class=\"banner-button-inpost\"><span class=\"translation-block translation-block-banner-text\">Message us<\/span><\/a>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"translation-block translation-block-merged\"><p class=\"wp-block-paragraph\">Akeneo replaces this fragmented mess, allowing your team to collaborate on product enrichment before sending the data to your webstore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Features_of_Akeneo\"><\/span>Key Features of Akeneo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralization:<\/strong> Gather data from ERPs, media servers, and spreadsheets into one interface.<\/li>\n\n\n\n<li><strong>Data Enrichment:<\/strong> Easily add attributes, descriptions, and media to thousands of products at once.<\/li>\n\n\n\n<li><strong>Asset Management:<\/strong> Store and link high-quality images, videos, and manuals directly to your products.<\/li>\n\n\n\n<li><strong>Localization:<\/strong> Built-in tools for managing translations and regional product variations (e.g., different measurements for the US vs. EU).<\/li>\n\n\n\n<li><strong>Completeness Tracking:<\/strong> A &#8220;completeness&#8221; score tells you exactly which products are missing data before they are allowed to go live on your site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works_with_Your_mybox_Infrastructure\"><\/span>How It Works with Your mybox Infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Akeneo is a mechanical necessity for high-volume stores because it sits <em>between<\/em> your suppliers and your sales channels.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Collect:<\/strong> You import raw data from your suppliers or ERP into Akeneo.<\/li>\n\n\n\n<li><strong>Enrich:<\/strong> Your marketing team adds high-quality copy and your design team adds images.<\/li>\n\n\n\n<li><strong>Distribute:<\/strong> Using connectors, Akeneo pushes the finished product data to your <strong>mybox-hosted<\/strong> WooCommerce or PrestaShop store.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_for_E-commerce_Teams\"><\/span>Benefits for E-commerce Teams<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Benefit<\/strong><\/td><td><strong>Impact<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Speed to Market<\/strong><\/td><td>Launch new collections in hours instead of weeks.<\/td><\/tr><tr><td><strong>Data Quality<\/strong><\/td><td>Eliminate errors like &#8220;wrong dimensions&#8221; or &#8220;missing photos&#8221; in your store.<\/td><\/tr><tr><td><strong>Collaboration<\/strong><\/td><td>Allow marketers, translators, and managers to work on the same catalog simultaneously.<\/td><\/tr><tr><td><strong>Multichannel<\/strong><\/td><td>Ensure your product looks the same on your website, mobile app, and social media.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Akeneo_Versions\"><\/span>Akeneo Versions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community Edition (CE):<\/strong> A free, open-source version that is highly popular for small-to-medium businesses. It provides all the core PIM features.<\/li>\n\n\n\n<li><strong>Growth &amp; Enterprise Editions:<\/strong> Paid versions that include advanced automation, AI-driven suggestions, and dedicated support.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Akeneo is more than just a database; it is a productivity tool for e-commerce teams. By centralizing your product data and ensuring it is high-quality and complete, Akeneo helps you reduce returns and increase conversion rates on your <strong>mybox-hosted<\/strong> store.<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","manualknowledgebasecat":[28],"manual_kb_tag":[569,824,8479,8480,8481,8482,8483,8484,8485,8486],"class_list":["post-8093","manual_kb","type-manual_kb","status-publish","format-standard","hentry","manualknowledgebasecat-others","manual_kb_tag-ecommerce","manual_kb_tag-open-source","manual_kb_tag-akeneo","manual_kb_tag-product-information-management","manual_kb_tag-centralized-product-data","manual_kb_tag-data-enrichment","manual_kb_tag-asset-management","manual_kb_tag-localization","manual_kb_tag-completeness-tracking","manual_kb_tag-multichannel-commerce"],"_links":{"self":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb"}],"about":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/types\/manual_kb"}],"author":[{"embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8093\/revisions"}],"predecessor-version":[{"id":8094,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb\/8093\/revisions\/8094"}],"wp:attachment":[{"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/media?parent=8093"}],"wp:term":[{"taxonomy":"manualknowledgebasecat","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manualknowledgebasecat?post=8093"},{"taxonomy":"manual_kb_tag","embeddable":true,"href":"https:\/\/mybox.com\/help\/en\/wp-json\/wp\/v2\/manual_kb_tag?post=8093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}